When I first started studying an emergent group of local online news startups in 2009, it was because I was skeptical of a narrative that went something like this: Newspapers had to be saved because the only alternative was angry bloggers who couldn’t be trusted with the facts.
As a few years passed, the narrative changed, but not for the better. The slow-motion train wreck of Patch became the dominant story, often obscuring real progress on the part of independent local news startups.
But there are indications that a new, more optimistic narrative is emerging.
For one thing, the startups are demonstrating staying power.
I have been tracking local independent sites on my database, Michele’s List, since 2010, when I was a fellow at the Reynolds Journalism Institute. There are now 312 sites on the list – not the full universe of local start ups, but independent sites that meet specific criteria of producing journalism, engaging with users, and working on a revenue model.
This month, I took a look at the longevity of 287 sites for which I have the year of launch.
What I found was impressive: 60 percentof the sites are five years or older this year, with a handful dating back to the late 1990s post 2000. The remaining 40 percent launched between 2011 and 2014.
Here are percentages the year of for launch and a few randome examples of sites, starting with those that launched prior to and in 2005 and then annually through last year:
|<2005||12%||Baristanet, Brownstoner, CTNewsJunkie, Gaper's Block, Voice of San Diego|
|2006||4||Red Bank Green, Evanston Now, Popville, Twin Cities Daily Planet|
|2007||6||The B-Town Blog, 30A, MinnPost, My Ballard, Noozhawk, Baltimore Brew|
|2008||9||The Batavian, Q City Metro, EastsiderLA, Technical.ly, Hawaii Independent|
|2009||18||Berkeleyside, VT Digger, Corona Del Mar Today, The Rapidian, The Lens|
|2010||11||Watershed Post, Riverhead Local, City Limits, ARLNow, Potomac Local|
|2011||5||Yellowstone Gate, My Everett News, Planet Princeton, Genesee Sun|
|2012||10||Motor City Muckraker, Investigative Post, The Brookhaven Post, Camel City Dispatch|
|2013||11||Racine County Today, Benito Link, Mid-City Messenter, South Slope News|
|2014||13||Billy Penn, Watertown News, Stillwater Current, The Berkshire Edge|
As I have noted before, there are surges – one in 2009-2010 as newspaper newsrooms contracted and another in 2013-14 as Patch shed staff. I generally do not add sites that are less than a year old – I want to see first whether they have legs, especially on the revenue side – so there are not any sites that launched this year.
We have added about 30 sites to the list this year and further updates are under way, mostly sites that have been around for a while that we are just discovering. By contrast, we dropped nine sites this year; most had stopped publication but one was sold to a magazine and another merged with Hoodline, a San Francisco Bay area neighborhoods site that is on my "watch list" of relatively new sites. (Nine represents less than three percent attrition for the year.)
Other recent coverage validates the idea that local – of a certain scale – is a going concern:
- A recent post on Nieman Lab caught up with former Patch journalists who started their own local news sites after Patch imploded. As the post points out, Patch actually served as something of an incubator for their efforts because they received practical training that has served them well in their new roles.
- Streetfight took a look at the TAPinto network of 46 sites that operates on a franchise model in New Jersey and New York. It is a local, ground-up approach to operating at a scale that can draw advertising. Local owners operate as franchisees while TAPinto provides the tech platform and sales expertise and training. With 46 sites in 60 communities, founder Michael Shapiro told Streetfight the company is profitable.