Go Deep
“Googling” does not count for online research. You must go deep.
During today’s session on “Cyber Sleuthing” led by Margot Williams from The New York Times, I realized that I must “go deep.” No, I am not referring to a psychology state, being reflective or even improving my meditation abilities. And “going deep” doesn’t refer to thinking deeper philosophically. Williams advised journalists that a Google search for story research isn’t enough. And we must use various online sources to mine the internet and discover the real nuggets we’ll need for our stories. According to Williams, Google only indexes about 10 percent of the web and “doesn’t give us a leg up on anybody.” There is a whole world of information out there on the world wide web (pun intended) because the it has multiple layers: surface and deep. Williams provided some helpful information to access the “deep web” and several valuable web sites to find information on just about anything. Stay tuned because Knight Digital promised to post the information to help our online research and stories go deeper.
