One of the exercises editors were asked to complete was a list of five things they could do immediately upon returning to their newsrooms. This was designed to overcome the initial impulse to plan big projects that take months or years to complete, but which provide few visible early victories. It was remarkable how many of the “quick hit” items were shared by all of the participants.
- Hire a programmer/problem solver for the newsroom.
- Hire a multimedia trainer.
- Make a plan for video that includes training for it and using it appropriately.
- Start a Web Literacy 101 program for the entire organization.
- Create a data desk to work on calendar listings and databases.
- Launch a community video service through YouTube tagging.
- Share web statistics on a regular basis with the entire organization.
- Learn to use an agile software development framework for developing web initiatives
- Hire a statistics analyst for a detailed understanding of website traffic.
- Redo all job descriptions to include web duties.
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