Here are some of the actions editors at the 2008 KDMC leadership conference decided to take:
- Put someone in charge of analyzing and understanding Web metrics
- Hold editors accountable for Web traffic to their pages and sites
- Develop a strategy for mobile news and information delivery
- Break down an all-encompassing plan for a new portal into small bites or iterations that can launch successively
- Reduce a long priority list to a few most important items and focus on them
- Develop a strategy for social networking
- Launch different affinity networks with frequency; keep the ones that work, scrap those that don’t.
- Train staff about key audiences for the Web and print products
- Treat the daily newspaper as a niche product and focus resources accordingly
- Wholesale video packages to local television outlets.
RSS Feed
