News Leadership 3.0

February 08, 2010

Entrepreneurship 101: Setting priorities

Are you an entrepreneur with limited resources? So is Julia Scott. Scott don’t have a lot of dollars to invest in her everyday finance blog BargainBabe.com, but she does have time to spend. Given these assets, one of her biggest challenges is prioritizing the site’s growth. How often to you find yourself in the same boat? In a guest post, Scott explores the options.

By Julia Scott

I launched BargainBabe.com in January 2009 and have been fortunate to come across so many opportunities that I don’t know which one to focus on. My site gets more than 84,000 hits and 30,000 unique visitors a month. I have more than 3,400 email subscribers and my site has been featured in the Washington Post, LA Times, Reader’s Digest, Chicago Tribune, and on Good Morning America.

But spreading my time pursuing multiple opportunities means little gets done. To focus myself, I created a list of six major growth opportunities for BargainBabe.com. I’m guessing many of these opportunities apply to your new media site, too. The pros and cons for each are listed below.
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1. Hire employees. Pro: expand what we can accomplish. Con: drains income

2. Go legal. Pro: file for LLC status, apply for relevant trademarks to increase company’s value. Con: not affect traffic or revenue
3. Syndicate content. Pro: increased revenue and exposure. Con: growth is slow and long-term prospects bleak because of print industry woes

4. Merge. Pro: quick payoff. Con: lose ownership

5. Focus on revenue. Pro: seek out advertisers for cash flow boost. Con: major time suck
6. Get published. Pro: added credibility as published author. Con: major time suck for little revenue.

To help evaluate growth opportunities, I asked myself what my goal is for BargainBabe.com. Do I want to make a living wage? Do I want to become a household brand? Do I want to eventually sell? Knowing the answer is the key to prioritizing opportunities.

For instance, I’m reluctant to completely shelve any of the above growth opportunities because I know I must reach most of them in order to achieve my overarching goal - to sell my site within four years.

But I also have time on my side. I can pick one primary goal and one secondary goal, sets time frames for achieving each goal, and work backwards to make a task list of what I need to do to reach success. The sooner I accomplish each goal, the sooner I can move onto another goal, making my company even more profitable and attractive to potential buyers.

The great thing about being an entrepreneur is that you get to decide what to do - and everything you put into your company you get back.

[Julia was one of 15 news entrepreneurs who participated in KDMC’s first News Entrepreneur Boot Camp in 2009. Applications are now being taken for the Boot Camp 2010 to be held this May. Click here for more info and application.]

February 04, 2010

Promising community news sites - An update

The list is growing—This week we’ve added “new traditionals” sites that employ professional journalists and rely on relatively big budgets as wells as entrepreneurial “micro local”

Here’s the growing list of promising online news organizations I’m creating as part of my work as a fellow at the Reynolds Journalism Institute. We want to learn from them and see if RJI can help them flourish. You can see my criteria for “promising” here. You can suggest additions to the list in comments below. Missouri grad student Adam Maksl and I will review your suggestions as quickly as possible.

1. NEW TRADITIONALS - These sites are dominated by original content produced by professional journalists. While the newsroom staff may be smaller than in a traditional newspaper newsroom, these sites tend to have more journalists on staff than community or micro local sites.  Many are embracing digital connectivity with their users, but traditional journalism is their bread and butter. Most of these sites are powered with grant funding and are searching for a viable revenue model, perhaps one that mixes grants, donations, sponsorships, syndication and advertising. Among others, the Knight Foundation is putting significant money to start organizations of this type. New traditionals updated Feb. 2, 2010

  • JUST ADDED: Newly established California Watch, led by veteran investigative journalist Mark Katches,  aims to provide state coverage by the largest investigative reporting staff in the state. Topics: Money and politics, education, environment, health and welfare, public safety. Revenue: Grants, donations. About California Watch. Bonus points: Very nice looking site with useful maps, multimedia.
  • JUST ADDED: Chicago News Cooperative was founded last fall with a staff of salaried professional journalists. Focus: Public policy and politics in the Chicago metro area. Revenue: Grants, sells content to New York Times. Bonus points: Founder/editor James O’Shea is not collecting a salary for the first year. About Chicago News Cooperative.

  • JUST ADDED: The CTMirror is focused on the Connecticut statehouse. Topics: State politics, state budget, education, elections, health, human services. Revenue: Grants, including a recent matching Community Information Challenge grant from the Knight Foundation and the Hartford Foundation for Public Giving. (Disclosure: I advise CIC projects as a consultant to the Knight Foundation. And by the way, Knight is taking applications for the next round of grants.) Bonus points: The site will share coverage for free with other outlets. About CTMirror. Here’s a recent piece on CTMirror from Poynter’s Bill Mitchell.
  • Gotham Gazette is a New York City site operated by the Citizens Union Foundation. Topics: City and state policy and politics. Revenue:  Donations, advertising, foundation grants. Bonus points: Uses interactive games to engage users in solving civic problems. About Gotham Gazette.
  • JUST ADDED: MinnPost: The mission of this nonprofit site, founded by CEO and Editor Joel Kramer, is ¿to provide high-quality journalism for news-intense people who care about Minnesota.¿ Topics: Revenue: Grants, advertising, sponsorship, donations. About MinnPost. Bonus points: Making inroads on a sustainable revenue model with emphasis on advertising and donations. (Here’s what Kramer says about the financial outlook.) About MinnPost.

  • JUST ADDED: New England Center for Investigative Reporting was founded by Boston journalists Joe Bergantino and Maggie Mulvihill and is based at Boston University College of Communication and uses student journalists to develop investigative projects. Topics: Watchdog reporting on state regulators and oversight. Funding: University support, membership/dongations. Bonus Points: Posts documents underlying its reports. About New England Center for Investigative Reporting.
  • New Haven Independent is a professionally-staffed local news site in Connecticut, edited by Paul Bass and sponsored by the not-for-profit Online Journalism Project. Topics: Neighborhoods, government, politics, criminal justice, schools, business. Revenue: Foundation grants, advertising, donations. About New Haven Independent. Bonus points: With grant funding, recently spun off a sister site, the Valley Independent Sentinel (About), also professionally staffed, which serves five towns in Connecticut’s Naugautuck Valley.
  • JUST ADDED: The Seattle PI last year joined the ranks of online only and it is still finding its footing in the news media lab that is Seattle. (More to come on Seattle’s boom in micro local sites.) Topics: Local news, business, sports. Revenue: Advertising. Bonus points: May teach the rest of us something about the potential for a coporate (Hearst), purely for-profit site general news serving a large metro area. About the PI.
  • JUST ADDED: Texas Tribune is a lively nonprofit newcomer with a professional staff that covers all things politics in Texas. Topics: State government, politics, campaign finance, education, immigration, death penalty. Revenue: Grants, donations, sponsorships, memberships. (Here¿s Tribune Chairman John Thornton on the financial outlook.) Bonus points: Large data library. About Texas Tribune.

  • The Tyee is a Vancouver, B.C. news site that uses professional journalists and seeks to publish stories that mainstream news sources ignore. The editor is David Beers. Topics: Government and public affairs, environment, justice system.  Revenue: Advertising, donations. About The Tyee.
  • Voice of San Diego, with a high-energy look  and a carefully crafted mission, is a model for online city journalism done right. Topics: Politics, education, neighborhoods, public safety, housing, economy and quality of life. Revenue: Grants, donations, memberships, advertising. Bonus points: Investigative reporting. About Voice of San Diego.
  • JUST ADDED: Wy.o.file provides public interest news about the state of Wyoming with a goal of supplementing what is offered by established media. Topics: Environment, energy, politics, culture. Revenue: Grants; another recent winner of a Knight CIC grant. Bonus points: Organization is hiring a development director - Job posting. About Wy.o.file.

Coming in 2010: Bay Area News Project, The Florida Independent (a project of the Center for Independent Media).

2. COMMUNITY - These sites often rely on professional journalists but they tend to be bootstrappers who also focus on community building—actively seeking user feedback and content, writing in a conversational tone, and fostering civic engagement with practices such as voting, calls to action, and partnerships with local organizations and activists.

  • Oakland Local is a community news site founded by Web entrepreneur Susan Mernit in Oakland, Calif. About. Topics: Environment, food, development, identity, arts & education. Revenue: Start up grant, advertising in the works. Bonus points: Savvy combination of community partnerships and strategic use of social media create community buzz. About Oakland Local.
  • Open Media Boston reports local news with a small professional staff supplemented by citizen journalists. Topics: Local news, arts and living, tech, opinion. Revenue: Advertising, donations, foundation grants. Bonus points: Uses social media tools to solicit content submissions from readers. About Open Media Boston.
  • Twin Cities Daily Planet is a rich community news site in Minneapolis-St. Paul founded by journalist Jeremy Iggers. Topics: Neighborhoods and communities, work & economy, politics & policy, arts & lifestyle, immigrants and immigration. Revenue: Donations, advertising, sponsorships, foundation grants. Bonus points: Aggregates dozens of community sites, including ethnic media, About Twin Cities Daily Planet.

To be added: Gables Home Page

3. MICRO LOCAL - Sometimes called “hyper local,” these sites provide highly granular news of a defined neighborhood or town. They may have a tiny staff—one or two people plus interns or citizen contributors—supported by highly local advertising. Micro local updated Feb. 2, 2010

  • BaristaNet, run by veteran journalists Debbie Galant and Liz George, covers three towns in northern New Jersey. Topics: Locals news and events. Revenue: Local advertising, including classifieds.  Bonus Points: The site has formed some partnerships with other local organizations, including creating an online local parenting guide (Barista Kids) with a local children¿s organization. About BaristaNet.
  • The Batavian: Digital news pioneer Howard Owens started this New York news blog for Gatehouse Media, then took it with him when he left the company. Topics: Local news. Revenue: Advertising, sponsorships. Bonus points: Another demonstration that there is a revenue model in local advertising. About The Batavian.
  • JUST ADDED: blogdowntown is a non-profit, community-funded news organization that covers downtown Los Angeles. It operates as part of Community Partners, a non-profit incubator that helps the site with accounting and legal support, so the site can “focus on delivering you news about Downtown.” Topics: Local news, business, politics, transportation, arts and entertainment. Revenue: Donations. Bonus points: They’ve created a Twitter list, published prominently on their front page, that includes Twitter feeds from 109 downtown businesses. About blogdowntown.
  • JUST ADDED: Corona del Mar Today is dedicated to local news from the Corona del Mar neighborhood of Newport Beach, Calif. Published by journalist Amy Senk, the site aims to bring news to the neighborhood of more than 13,000 residents. Topics: Local news, youth sports. Revenue: Advertising. About Corona del Mar Today.
  • JUST ADDED: Exit133 publishes local news about Tacoma, Wash. Topics: Government, politics, arts. Revenue: Advertising, sponsorships. About Exit133.
  • JUST ADDED: InMaricopa.com, in addition to publishing a Web site, produces a monthly newspaper and quarterly magazine for the community of Maricopa, Ariz. Topics: Local news, business, education, sports, real estate, opinion. Revenue: Advertising. About InMaricopa.
  • JUST ADDED: JDLand.com, operated by Jacqueline Dupree, covers D.C.’s Ballpark District/Navy Yard, Capitol Riverfront neighborhood. Topics: Neighborhood news, including housing, transportation, and business. Revenue: Advertising, primarily Google Adwords. Bonus points: Includes government data feeds, giving lists recent neighborhood crimes, space and building permits, service requests, and property sales. About JDLand. JDLand was the 2008 winner of the Knight-Batten Citizen Media Award.
    REVISED: Lakeland Local in Florida is run by Chuck Welch. Several volunteers journalists contribute content as do citizen contributors. Welch, who is semi-retired, says he has preferred to focus on journalism rather than selling ads. But that may change as the operation expands. Topics: Local news, crime, events. Revenue: None. Bonus points: Engagement with social media and mapping, including this foreclosure map. About Lakeland Local. (Previously listed as mini local blog. My mistake. MM
  • The Loop is a micro local news site founded and operated by television journalist Polly Kriesman, a multiple Emmy winner. It serves Larchmont and five other communities near New York City. Topics: Local news and events. Revenue: Advertising. Bonus points: News with good-natured attitude. About The Loop.
  • JUST ADDED: RedBankGreen, produced by Trish Russoniello and John T. Ward, covers news about Red Bank, N.J., and surrounding communities. Topics: Local news, including government, transportation and business. Revenue: Advertising. Bonus points: They take an innovative approach to comment moderation. In an effort to discourage “thuggish and/or cowardly” comments, the site operators move such comments to the “Back Alley,” a section of their comments area that can be hidden by readers. They say this policy encourages open and transparent dialogue (more about the commenting policy). About RedBankGreen.
  • West Seattle Blog is operated by Tracy Record and Patrick Sand. Topics: Local news, crime, traffic, events. Revenue: Advertising. Bonus points: Demonstrating that highly local advertising can anchor a modest business model. About West Seattle Blog.

To be added: Seattle’s Capitol Hill and My Ballard blogs.

4. LOCAL NEWS SYSTEMS - These are highly local, low cost sites created with a regional or national template, often by a corporation. In taking the temperature of the news ecosystem, it is important to note that corporations are interested in micro local news and the local advertising they may draw. What do they know that established news organizations don’t? Local news systems updated Feb. 2, 2010

To be added: Patch, YourHub, Metblogs

5. NICHE

To be added: Health News Florida, Investigate West, Bargain Babe.

6. NICHE LOCAL - These sites focus on a limited number of specific topics—restaurants and entertainment or health and medical news, or they aim to engage very specific communities such as young people or seniors.

  • Seattle/Local Health Guide was founded by MD/journalist Michael McCarthy. Topics: Health news from the Seattle and the Puget Sound region and information about services available in the area. Revenue: Advertising in the works. Bonus points: A flu vaccine locator widget. About.
  • Duke City Fix is an Albuquerque, New Mexico community Web site that is managed by volunteers.  Topics: Neighborhoods, restaurants and music. Revenue: Ads by Google. Bonus points: Active commenting community. About Duke City Fix.
  • Irish Philadelphia focuses on local news and culture for Philly’s Irish-American community. It is run by two Philly journalists, Jeff Meade and Denise Foley, who themselves have Irish roots. Topics: Music, dance, art, food, genealogy, sports, travel. Revenue: Advertising. About Irish Philadelphia.

To be added:

7. MINI SITES - These sites typically are run by one or two people. They tend to be idiosyncratic in the selection of stories they cover and not highly aggressive in finding revenue. While we recognize their value in the news ecosystem, we do not plan to study them in depth. But we will list examples we come across.

  • Coconut Grove Grapevine. is a low-key local blog site for Coconut Grove, Florida by Editor/Publisher Tom Falco. Topics: Civic events, weather, business specials. Revenue: Advertising.
  • Boise Guardian is a local watchdog blog in Boise, Idaho, that mixes news and opinion; the editor is David R. Frazier. Topics: Local politics and policy. Revenue: Donations. About Boise Guardian.
  • SkokieNet in Illinois is operated by the Skokie public library and invites users to contribute stories, photos and calendar listings. Topics: A wide range of local news and events. Revenue: Not clear beyond public library support.

8. AGGREGATORS - These sites curate links and headlines from other sources. While curation provides a valuable service, our study is focused on sites that originate news.

February 02, 2010

Civic App Contests: User-friendly local data complements journalism

The news isn’t just about stories anymore. Increasingly, people discover their own news by directly exploring local information—via software applications that make raw civic data easier to understand.

Civic data applications can be web-based (such as OaklandCrimespotting and other crime maps), mobile (such as SeeClickFix), or layered onto social media (such as the DC 311 Facebook app).

Most journalists and news orgs don’t have the technical skills to build civic data applications on their own. However, their insight into the news value of local civic data could make civic apps even more useful and engaging. If more journalists would team with programmers, the result could be a wealth of civic apps that are not only popular with (and useful to) communities, but that also help support news organizations and journalism.

Getting involved with—or even helping to organize—a local “Apps for Democracy” contest is one way to jump-start this process…

By Amy Gahran

(This is part of a series of guest posts by Amy Gahran. Amy is looking how news organizations and other institutions can implement the findings of the Knight Commission on the Information Needs of Communities in a Democracy, This joint project of the John S. and James L. Knight Foundation and the Aspen Institute Communications and Society program produced the report, “Informing Communities: Sustaining Democracy in the Digital Age.” Read all posts in this series.)

Apps for Democracy is a Washington DC contest first held in 2008. It was created by iStrategy Labs at the request of Vivek Kundra (then-Chief Technology Officer for the District of Columbia, now U.S. Chief Information Officer) as a way to make DC.gov’s data catalog useful for citizens, visitors, businesses, and government agencies in D.C.

The Apps for Democracy concept is simple: Contestants compete for cash prizes by using “at least one data source from the D.C. data catalog to build an application of some kind.” The result: In its first year, the contest cost Washington D.C. $50,000 to run, and yielded 47 iPhone, Facebook, and web applications—the value of which is estimated at more than $2.3 million.

This success inspired emulation. There’s now a federal Apps for America contest (from the Sunlight Foundation), plus similar competitions in New York City and San Francisco.

Apps for Democracy recently published a guide, How to Run Your Own Apps for Democracy Innovation Contest, intended mainly for local government officials.

I was a judge in the 2009 San Francisco contest, and that experience inspired me to write this article. Despite the best efforts of sponsors Spot.us and the California Center for Investigative Reporting, that contest attracted a fairly small number of contestant teams. The winning projects were definitely good, but the apps were few.

It occurred to me then: Had local news organizations, journalists, and bloggers been more engaged in the contest run-up, the results might have been more significant—especially considering that San Francisco has an strong community of civic app developers. (See the DataSF app showcase.)

ACTION STEPS: Here are some ways that journalists, news orgs, and other members of the local news ecosystem can support—and get mileage from—a local apps for democracy contest. This is easiest if you cover a major metro area, but it also can apply to smaller cities and suburbs, or to larger regions such as counties or states:

  1. Download and read the contest guide. Share it with local government officials and civic activists. Talk with them about whether and how such a contest might benefit your city.
  2. List local civic data resources. Many agencies at all levels of government are facing new transparency mandates. There may be more local civic data available now than before—and officials might be especially willing to publicize it. Ask your local government CIO or CTO for a dataset catalog or list. Publish that information online and elsewhere, as a starting point for public discussion of how to make that data more useful and engaging. Ask citizens to vote, comment, or otherwise join this discussion.
  3. Assess local developer interest. If there was a local civic app contest with prizes, might they participate? Most cities have developer groups for PHP, Ruby on Rails, MySQL, and other relevant types of programming. Find these and attend their meetings or discuss the contest idea on their forums. Show them the list of available local datasets. Getting influential developers to champion the contest can be the key to success.
  4. Find Government 2.0 advocates in your local government. These people are typically passionate about transparency and eager to help, and they can be valuable allies in finding government support (such as funding for prizes).
  5. Involve local journalists. Although much more government data is being published, most of it is pretty ugly and cryptic. Ask local beat reporters and civic-minded bloggers: Which ugly local government datasets are potentially the most valuable, useful, or interesting?
  6. Involve your community. Apps for Democracy offers a public forum where anyone can suggest an app need or idea for Washington D.C., and community members can vote for their favorite suggestions. This is powered by Uservoice, a voting-based forum service that offers free, cheap, and premium accounts. It’s one way to gauge community demand for civic info, and gain champions in the community.
  7. Sponsor and promote an apps contest. News organizations could either sponsor the contest directly, or encourage advertisers or partners to sponsor it. Prizes are key, and the prizes (whether cash, goods, or services) must come from somewhere. Also, publicizing the apps contest in the news venue at least a month or two before the event can help drum up public interest and support as well as attract more (and more qualified) contestants.
  8. If you’re independent, Consider volunteering to help organize or promote the contest, or to recruit sponsors.
  9. Involve journalist advisors. As contestants enter, they can opt to confidentially disclose to contest organizers the type of data their app will use. Contest organizers then could pair developer teams with journalists who cover related local topics to add news/storytelling insight to the process. Also, encourage developers to build in ways that users can share info from or via the apps, so that more people can see the value of accessing this data. Also, encourage developers to build apps that are easy to create widgets from, for wider distribution.
  10. Consider alternative approaches. If a local civic apps contest doesn’t seem like the best strategy, consider borrowing ideas from civic innovation and improvement services, such as ManorLabs and SeeClickFix, to spur local civic app development.

After the contest: Be sure to use and publicize those local civic apps! Name them and link to them. Where available, embed their widgets on your site. Use the data and graphics they provide in your news coverage. Create your own local civic app showcase.

Also, apps developers often seek local advertisers and sponsors. Whether or not your community has a civic apps contest, consider approaching local developers for sponsorship and advertising opportunities. Especially if you could syndicate to their app in real time your latest headlines on topics with a similar focus. This might prove far more effective than standard brand-only marketing.

January 28, 2010

Promising online news organizations - The hunt is on

Part of my work as an Reynolds Journalism Institute fellow is identifying promising online news organizations, learning from their experience and seeing if RJI can help them flourish. Here’s my list so far. Please help me out by suggesting additions in the comments.

(Update: I have added site to the list, based on suggestions from commenters and others. See the updated list here. Thank you.)
I have a list of hundreds of the news sites (from the Knight Community News Network‘s database and other sources). With help from Missouri School of Journalism grad student Adam Maksl, I’m looking at sites and measuring them against criteria that indicate they are primarily a news site that is updated regularly, are accessible and transparent to readers, and are working on a viable business model. We’re also looking at how these sites use social media and other interactivity to engage their users.

What we’re finding is that many of the sites on various lists are defunct or fairly inactive, which is similar to the findings of annual studies by Esther Thorson and other researchers at the Missouri School of Journalism. But we’re also finding sites that seem to be making a modest go of news and possibly the news business. We want to highlight them.
 
What follows is our list of promising sites. So far. We’ll be adding to it in the coming weeks, and as we write more about a particular site, we’ll link to it from here. Please feel free to add your thoughts here. Also please tell us about sites you think we should explore. It doesn’t matter whether these sites are for-profit, not-for-profit or even corporate as long as they are willing to share what they’re learning.

Most of the information is gleaned from a review of the site. If we’ve missed something or gotten the wrong impression, please let us know in the comments or e-mail me at michele dot mclellan at yahoo dot com.

Please help us with our list. We need your contributions. If you operate one of the sites, please feel free to add relevant information in comments here.

We’ve created some categories for organizing the sites, with the caveat that most sites don’t fit one rigid definition. But we’ve attempted to define dominant traits or practices and acknowledge up front that the categories may not reflect nuances. (Thanks to Susan Mernit and Lisa Williams for wise feedback on the categories.)

1. NEW TRADITIONALS - These sites are dominated by original content produced by professional journalists. While the newsroom staff may be smaller than in a traditional newspaper newsroom, these sites tend to have more journalists on staff than community or micro local sites.  Many are embracing digital connectivity with their users, but traditional journalism is their bread and butter. Most of these sites are powered with grant funding and are searching for a viable revenue model, perhaps one that mixes grants, donations, sponsorships, syndication and advertising. Among others, the Knight Foundation is putting significant money into many of these sites.

* New Haven Independent is a professionally-staffed local news site in Connecticut, edited by Paul Bass and sponsored by the not-for-profit Online Journalism Project. Topics: Neighborhoods, government, politics, criminal justice, schools, business. Revenue: Foundation grants, advertising, donations. About New Haven Independent. Bonus points: With grant funding, recently spun off a sister site, the Valley Independent Sentinel (About), also professionally staffed, which serves five towns in Connecticut’s Naugautuck Valley.
 
* Gotham Gazette is a New York City site operated by the Citizens Union Foundation. Topics: City and state policy and politics. Revenue:  Donations, advertising, foundation grants. Bonus points: Uses interactive games to engage users in solving civic problems. About Gotham Gazette.

* St. Louis Beacon was founded by and is staffed by professional journalists, including editor Margaret Wolf Freivogel. Topics: Revenue: Grants, donations, memberships. Bonus points: Member of the Public Insight Network, which solicits citizen perspectives and experiences to inform journalism. About St. Louis Beacon

* The Tyee is a Vancouver, B.C. news site that uses professional journalists and seeks to publish stories that mainstream news sources ignore. The editor is David Beers. Topics: Government and public affairs, environment, justice system.  Revenue: Advertising, donations. About The Tyee.

* Voice of San Diego, with a high-energy look and a carefully crafted mission, is a model for online city journalism done right. Topics: Politics, education, neighborhoods, public safety, housing, economy and quality of life. Revenue: Grants, donations, memberships, advertising. Bonus points: Investigative reporting. About Voice of San Diego.

To be added: MinnPost, Texas Tribune, Seattle PI, California Watch, Wyo.file
Newcomers in 2010: Florida Independent, Connecticut News Project

2. COMMUNITY - These sites often rely on professional journalists but they tend to be bootstrappers who also focus on community building—actively seeking user feedback and content, writing in a conversational tone, and fostering civic engagement with practices such as voting, calls to action, and partnerships with local organizations and activists.

* Oakland Local is a community news site founded by Web entrepreneur Susan Mernit in Oakland, Calif. About. Topics: Environment, food, development, identity, arts & education. Revenue: Start up grant, advertising in the works. Bonus points: Savvy combination of community partnerships and strategic use of social media create community buzz. About Oakland Local.

* Open Media Boston reports local news with a small professional staff supplemented by citizen journalists. Topics: Local news, arts and living, tech, opinion. Revenue: Advertising, donations, foundation grants. Bonus points: Uses social media tools to solicit content submissions from readers. About Open Media Boston.

* Twin Cities Daily Planet is a rich community news site in Minneapolis-St. Paul founded by journalist Jeremy Iggers. Topics: Neighborhoods and communities, work & economy, politics & policy, arts & lifestyle, immigrants and immigration. Revenue: Donations, advertising, sponsorships, foundation grants. Bonus points: Aggregates dozens of community sites, including ethnic media. About Twin Cities Daily Planet.

To be added: Gables Home Page.

3. MICRO LOCAL
- Sometimes called “hyper local,” these sites provide highly granular news of a defined neighborhood or town. They may have a tiny staff—one or two people plus interns or citizen contributors—supported by highly local advertising.

* BaristaNet, run by veteran journalists Debbie Galant and Liz George, covers three towns in northern New Jersey. Topics: Locals news and events. Revenue: Local advertising, including classifieds.  Bonus Points: The site has formed some partnerships with other local organizations, including creating an online local parenting guide (Barista Kids) with a local children’s organization. About BaristaNet.

* The Batavian: Digital news pioneer Howard Owens started this New York news blog for Gatehouse Media, then took it with him when he left the company. Topics: Local news. Revenue: Advertising, sponsorships. Bonus points: Another demonstration that there is a revenue model in local advertising. About The Batavian.

* The Loop is a micro local news site founded and operated by television journalist Polly Kriesman, a multiple Emmy winner. It serves Larchmont and five other communities near New York City. Topics: Local news and events. Revenue: Advertising. Bonus points: News with good-natured attitude. About The Loop.

* The Rapidian is neighborhood citizen news site in Grand Rapids, Mich., operated by the Grand Rapids Community Media Center. Topics: Neighborhood news. Revenue: Foundation grants, including Knight Foundation. Bonus points: Active use of social media, mapping local events and news. About The Rapidian.
* West Seattle Blog is operated by Tracy Record and Patrick Sand. Topics: Local news, crime, traffic, events. Revenue: Advertising. Bonus points: Demonstrating that highly local advertising can anchor a modest business model. About West Seattle Blog.

To be added: Seattle’s Capitol Hill and My Ballard blogs.

4. LOCAL NEWS SYSTEMS
- These are highly local, low cost sites created with a regional or national template, often by a corporation. In taking the temperature of the news ecosystem, it is important to note that corporations are interested in micro local news and the local advertising they may draw. What do they know that established news organizations don’t?

To be added: Patch, YourHub, Metblogs

5. NICHE - To be added: Health News Florida, Bargain Babe

6. NICHE LOCAL
- These sites focus on a limited number of specific topics—restaurants and entertainment or health and medical news, or they aim to engage very specific communities such as young people or seniors.
* Seattle/Local Health Guide was founded by MD/journalist Michael McCarthy. Topics: Health news from the Seattle and the Puget Sound region and information about services available in the area. Revenue: Advertising in the works. Bonus points: A flu vaccine locator widget. About.

* BeyondRobson covers mostly arts and entertainment in Vancouver. Revenue: Advertising. Bonus points: Part of a small network of sites published by FreshDaily.ca, a media company that focuses on hyperlocal reporting in several Canadian communities. About BeyondRobson.

* Duke City Fix is an Albuquerque, New Mexico community Web site that is managed by volunteers.  Topics: Neighborhoods, restaurants and music. Revenue: Ads by Google. Bonus points: Active commenting community. About Duke City Fix.

* Irish Philadelphia focuses on local news and culture for Philly’s Irish-American community. It is run by two Philly journalists, Jeff Meade and Denise Foley, who themselves have Irish roots. Topics: Music, dance, art, food, genealogy, sports, travel. Revenue: Advertising. About Irish Philadelphia.

To be added: The DuSu.

7. MINI SITES - These sites typically are run by one or two people. They tend to be idiosyncratic in the selection of stories they cover and not highly aggressive in finding revenue. While we recognize their value in the news ecosystem, we do not plan to study them in depth. But we will list examples we come across.
 
* Coconut Grove Grapevine. is a low-key local blog site for Coconut Grove, Florida by Editor/Publisher Tom Falco. Topics: Civic events, weather, business specials. Revenue: Advertising.

* Frederick Maryland Online is another low key local blog. Topics: Local events. Revenue: Advertising. About FMO.
 
* Lakeland Local is a microlocal blog in Florida run by Chuck Welch. Topics: Local news, crime, events. Revenue: Not apparent from site. About Lakeland Local.

* Boise Guardian is a local watchdog blog in Boise, Idaho, that mixes news and opinion; the editor is David R. Frazier. Topics: Local politics and policy. Revenue: Donations. About Boise Guardian.

* Northfield Citizens Online is a citizen-run local news site in Minnesota. Topics: Civic issues, local events, weather. Revenue: Seeking sponsorships. About Northfield Citizens Online.

* SkokieNet in Illinois is operated by the Skokie public library and invites users to contribute stories, photos and calendar listings. Topics: A wide range of local news and events. Revenue: Not clear beyond public library support.

8. AGGREGATORS - These sites curate links and headlines from other sources. While curation provides a valuable service, our study is focused on sites that originate news.

(This list is cross posted at Reynolds Journalism Institute.)

What do you think of our list? What sites should we add? Please add your feedback in the comments below!
 


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Exploring innovation, transformation and leadership in a new ecosystem of news, by journalist and change advocate Michele McLellan.

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