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News Leadership 3.0

Search and SEO

Upwardly, outwardly mobile

Poynter’s Biz Blog features
a mobile news startup in Dallas

Rick Edmunds has a good overview of the Pegasus News, a new mobile service in Dallas-Fort Worth. Take a look at it here. At a glance, it seems to have a lot going for it: simplicity, phone-centric information including restaurants, events, movie times and bar happy hours. Users can add content as well. Check out Your Neighborhood and The Daily You.
With the growing popularity of mobile media, Pegasus seems like one model for news organizations who want to own mobile in their local markets. What’s your mobile strategy?

By Michele McLellan, 08/07/08 at 11:02 pm
Posted in Audience development | Innovation | Local news | Mobile delivery | Niche Web sites | Search and SEO | Technology
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Search optimization tips

A good SEO primer
for news sites

Mark Glaser at PBS Media Shift has a thorough and easy-to-follow list of steps news sites can take to draw more traffic.
Do you have more tips to share?

By Michele McLellan, 05/06/08 at 04:46 am
Posted in Audience development | Interactivity | Search and SEO | Technology | Training
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Michele McLellan's photoWhere newsroom leaders discuss the challenges and opportunities of transforming their news organizations into creative, adaptive, multi-platform engines of journalism and information, written by veteran journalist Michele McLellan.

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