News Leadership 3.0

May 04, 2010

3 tips for getting your stories shared on Facebook

Social media researcher Dan Zarrella analyzes 12,000 links that point the way to broader reach on Facebook. What’s your formula for success on social media?

Check out Dan Zarrella’s blog as he sifts through social network data. Lately he’s been focusing on what gets shared on Facebook. Findings:
- Stories are shared more often on weekends. Details.
- Positive wording trumps negative wording for getting shared. “Sex” really sells the link. Details.
- Headlines with numbers are shared more often, which is why I didn’t spell out 3 in the headline. Details.

What are your tips for getting stories shared on Facebook, Twitter and other social networks?

By Michele McLellan, 05/04/10 at 2:26 am
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Tags: knight foundation

Comments

Short words, short sentences, no more than 220 words, celebrity names, scantily-clad models, and risque keywords.

By rcmckee, 05/04/10 at 8:44 am

Aslong as you have something interesting (like promoting a free ipod) and a few friends, you can get your info out to everyone.
I usually publish something, then ask 5/6 friends to share the link with all of their friends, that easily brings in a couple of thousand views - more if it’s reshared multiple times.