Links: Audience research
Media Management Center studies
young readers, online news sites
Two new studies from the Media Management Center are worth a look:
- “What It Takes to be a Web Favorite” concludes that news Web sites must make a user’s short list of favorites or be overlooked.
- “Attracting Millennials to Election News Online” says young people feel the election news sites bombard them with too much information and too many choices.
Also, wsj.com is launching new networking functions for its online subscribers. Here’s a New York Times story. Stay tuned.
By Michele McLellan, 09/16/08 at 08:19 am
Posted in Audience development
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Posted in Audience development
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