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News Leadership 3.0

Upwardly, outwardly mobile

Poynter’s Biz Blog features
a mobile news startup in Dallas

Rick Edmunds has a good overview of the Pegasus News, a new mobile service in Dallas-Fort Worth. Take a look at it here. At a glance, it seems to have a lot going for it: simplicity, phone-centric information including restaurants, events, movie times and bar happy hours. Users can add content as well. Check out Your Neighborhood and The Daily You.
With the growing popularity of mobile media, Pegasus seems like one model for news organizations who want to own mobile in their local markets. What’s your mobile strategy?

By Michele McLellan, 08/07/08 at 11:02 pm
Posted in Audience development | Innovation | Local news | Mobile delivery | Niche Web sites | Search and SEO | Technology
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