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Message: Making the message stick Entry by: Michele McLellan Promoting newsroom change requires clear goals, disciplined communication What’s your strategy? http://www.knightdigitalmediacenter.org/890/
Where newsroom leaders discuss the challenges and opportunities of transforming their news organizations into creative, adaptive, multi-platform engines of journalism and information, written by veteran journalist Michele McLellan.
The James S. and John L. Knight Foundation
McCormick Foundation
USC Annenberg School for Communication
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Seminars, resources, and reports from the Knight Digital Media Center.
Where newsroom leaders discuss the challenges and opportunities of transforming their news organizations into creative, adaptive, multi-platform engines of journalism and information, written by veteran journalist 
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