Not a member? Sign up

Most mobile news consumers prefer browser over apps, RJI finds

by: Amy Gahran |

While many news organizations still focus much of their mobile strategy and budget on building apps, new research from the Reynolds Journalism Institute finds that more people access mobile news via the web browser on their smartphone or tablet, rather than an app. What's more: mobile news consumers seem to like the browser experience better.

According to RJI, This preference spans all adult age groups. More than half of all mobile news consumers aged 18-54 said they prefer the mobile browser to apps for mobile news. And for mobile news consumers age 55 and over, the browser was still their most popular mobile news option (43%).

Responsive web design may account for some of this popularity. In 2012 more mobile news sites began adopting responsive web design, creating a better media experience in mobile web browsers.

This RJI study also found that most mobile news consumers watch videos in mobile news sites or apps. This could indicate that including more video could make you your online news and information projects more compelling to mobile users.

Subscribe to the Newsletter

Amy Gahran

Amy Gahran is a journalist, editor, trainer, entrepreneur, strategist, and media consultant based in Boulder, Colorado. In addition to writing
Read More

Events
Submit an event

Free online class: "Math for Journalists Made Easy" you decide the schedule

Mon, June 1, 2015 12:00 am - Sun, June 28, 2015 12:00 am

If you have any qualms doing the math for your stories, this class is for you.  Math for Journalists Made Easy: Understanding and Using Numbers and Statistics is a four-week Massive Open Online Course with instructors Brant Houston, Jennifer LaFleur and Gregory Ferenstein.

IRE 2015 Annual Conference, June 4-7

June 4, 2015

The Investigative Reporters & Editors annual conference in Philadelphia attracts the best in the business and offers more than 150 panels, hands-on classes and special presentations about covering business, public safety, government, health care, education, the military, the environment and other key beats.

2015 Ippies Journalism Awards Ceremony

Thu, June 11, 2015 12:00 am

The Ippies is a journalism awards ceremony to honor reporting in English and languages other than English by the ethnic and community press.

Allied Media 2015 Annual Conference, June 18-21

June 18, 2015

Save the date for the 17th annual Allied Media Conference, June 18-21, 2015 in Detroit.

New Civics Practitioners Conference

Wed, June 24, 2015 12:00 am - Thu, June 25, 2015 12:00 am

New Civics Practitioners Conference to Help Educators Support the Next Generation of Civically Active Youth

Submit an event

Yottio and FOLD: Two new tools for storytelling

By Nancy Yoshihara
5/25/2015 | 10:00 pm GMT

Yottio, a video streaming start up, is hardware-based and charges a monthly fee. FOLD is an open source reading, authoring...

Mobile development and data analytics higher priorities for media companies

By Nancy Yoshihara
5/19/2015 | 9:53 am GMT

News publishers see top four priorities for the year ahead: Digital growth, mobile development, data analytics management, and mobile revenue,...