News for Digital Journalists

June 01, 2010

Online reputation management: New Pew report

If you’ve been following or covering the recent Facebook privacy settings flap, you may wonder “How much do people really care about online privacy? What do they want to protect?”

Aside from not wanting your boss to learn via Twitter that you’re chilling out at the beach despite calling out sick, or not wanting to advertise your recent diabetes diagnosis while shopping for new health insurance, reputation management is perhaps the main reason why many people care about online privacy.

A new report from the Pew Internet and American Life project offers data on reputation management and social media…

Read the report summary, or download the full report, to learn how Americans are managing their online reputations—and the tradeoffs inherent in their decisions about what to make public or keep private.

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