Posts tagged with: Contest
March 09, 2010
On Tuesday the John S. and James L. Knight Foundation announced a new contest to develop online and mobile applications that will help people improve their lives through better access to government/community info and services.
The Apps for Inclusion Challenge “encourages technology innovators to review government and community services and develop tools that will improve lives by making it easier for citizens to receive these services through mobile and online applications.”
This announcement came during an event co-hosted by the Knight Foundation in which the FCC previewed its forthcoming National Broadband Plan. The FCC will be “in partnership” with the Knight Foundation on Apps for Inclusion.
Contest entry criteria and deadlines have not yet been announced. However, the Knight Foundation will commit a total of $100,000 in prize money. A panel of experts will review applications and pick winners. The public will have a vote through several “people’s choice awards.”
Stay tuned for further details.
By Amy Gahran, 03/09/10 at 4:14 pm
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June 28, 2010
Here’s an intriguing notion—ask the crowd you’d like to have pay for your product for ideas on how to get more of them to pay for it. That’s the approach legendary pink business broadsheet Financial Times has taken by using a “social think tank” called Idea Bounty to help find digital marketing ideas to boost new subscriptions to FT.com.
The crowdsourcing contest has an actual bounty—it carries a top prize of $5,000 and offers 10 short-listers full-year subscriptions to the paper. It’s a pretty simple process: register, submit an idea, then wait to hear back. In this case, you’d know after the July 25 deadline if yours was the plan to win the paper gobs of new online readers.
Idea Bounty, part of Cape Town, South Africa-based Quirk eMarketing, has run such crowd-sourcing contests since late 2008 for Levi’s, Red Bull, BMW, Unilever and others, but this appears to be its first news project. Winning ideas end up belonging to the client, so it’s not so apparent what they are or how well they worked. But the site is reported by technology site Memeburn to have generated 6,000 ideas for 11 projects so far.
Financial Times, meanwhile, already has 140,000 digital subscribers using the site via metered paywall, and according to a long writeup in the Los Angeles Times, has been seeing subscription revenues grow, with 15% more subscribers than a year ago.
Hat tip to Matt Buckland of Creative Spark, which runs the Memeburn site that reported the contest.
By A. Adam Glenn, 06/28/10 at 1:51 pm
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