Posts tagged with: Newspapers
March 16, 2010
Thoughout California and across the US, hunger is rising at an unprecedented rate, even in affluent areas. Beginning March 19, a special multimedia series from the USC Annenberg School for Journalism & Communication and California Watch (a project of the Center for Investigative Reporting) will spotlight this often invisible problem.
“Hunger in the Golden State” will explore food waste, nutrition in schools, and ways to help Californians fighting to ward off hunger. The project reveals that nearly one in eight Californians has asked for food assistance in the last year.
The three-week series will run in CA newspapers, on radio stations, and in online news outlets.
...Coincidentally, last May a USC Annenberg student video series, “Staving Off Hunger,” focused on this same topic.
By Amy Gahran, 03/16/10 at 2:51 pm
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June 28, 2010
Here’s an intriguing notion—ask the crowd you’d like to have pay for your product for ideas on how to get more of them to pay for it. That’s the approach legendary pink business broadsheet Financial Times has taken by using a “social think tank” called Idea Bounty to help find digital marketing ideas to boost new subscriptions to FT.com.
The crowdsourcing contest has an actual bounty—it carries a top prize of $5,000 and offers 10 short-listers full-year subscriptions to the paper. It’s a pretty simple process: register, submit an idea, then wait to hear back. In this case, you’d know after the July 25 deadline if yours was the plan to win the paper gobs of new online readers.
Idea Bounty, part of Cape Town, South Africa-based Quirk eMarketing, has run such crowd-sourcing contests since late 2008 for Levi’s, Red Bull, BMW, Unilever and others, but this appears to be its first news project. Winning ideas end up belonging to the client, so it’s not so apparent what they are or how well they worked. But the site is reported by technology site Memeburn to have generated 6,000 ideas for 11 projects so far.
Financial Times, meanwhile, already has 140,000 digital subscribers using the site via metered paywall, and according to a long writeup in the Los Angeles Times, has been seeing subscription revenues grow, with 15% more subscribers than a year ago.
Hat tip to Matt Buckland of Creative Spark, which runs the Memeburn site that reported the contest.
By A. Adam Glenn, 06/28/10 at 1:51 pm
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July 06, 2010
If you’re trying to wrap your head around the transformation of the media industry, a good place to start might be the idea of “perestroika”—the old Soviet term that described the dramatic restructuring of its most mature institutions. That, in fact, is the theme for an industry gathering in Philadelphia later this month that explores the transformation of computing, communications, business, and society in the Network Age, while asking the question: After everything is connected, “what’s next?”
The July 29-30 Supernova forum, co-hosted by the Wharton School of the University of Pennsylvania, is produced by Kevin Werbach, a former FCC technology official and organizer of the PC Forum with Esther Dyson. Technologists, entrepreneurs, business executives, investors, and policymakers will come together to discuss three overarching themes.—evolving digital infrastructure and platforms, models for networked business innovation, and transforming or replacing established institutions.
Tech policy forum participants include White House official Beth Noveck, Comcast Executive Vice President David Cohen, Google’s Washington counsel Richard Whitt and BuzzMachine’s Jeff Jarvis. And other participants will also lead discussion at afternoon unconferences and “challenge sessions.”
Check out the agenda and register here.
If, on the other hand, you’re just trying to figure out the restructuring of your own newsroom, the gathering for you might be the International Newsroom Summit in London, Sept. 8-9.
Speakers and attendees include many European newspaper publishers, but Editor & Publisher reports The New York Time’s Arthur Sulzberger Jr., will be on the program, along with top Washington Post newsroom exec Raju Narisetti.
The key question: what does the new generation newsroom look like, and how does it operate? Discussions are around topics like newsroom synergies, smartphone publishing, innovative storytelling and paid content. Register here.
By A. Adam Glenn, 07/06/10 at 11:54 am
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