March 05, 2008
Anchor and Accessories: The Framework of an Interactive Editorial Page
A look at how to put together new interactive media in an organized manner.
This group’s thoughts included:
1. Blog as Focal Point.
2. Accessories: AltOp forms: Finding alternative ways to solicit and post audience expressions in forms other than writing. One of the ways to do this that I found interesting was integrating music as a form of expression. This will definitely target the younger audiences who download music practically all day long. Music = expression, and I think bringing journalism and music together is a new and exciting idea.
3. Daily TwitterView: Showing lede and link to most diverting opinion piece recently. This would take a time to get going, but could work if Twitter continues to grow.
4. Targeted emails. This is similar to the cell phone text idea. I think reaching out to readers through email and cell phones will be an essential part of keeping newspapers attractive to younger readers.
By Susan Grant, 03/05/08 at 10:33 am
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As the newspaper world evolves, so do the roles of the opinion section and its writers. Blogger 
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