Best Practices: Editorial and Commentary Online Blog

March 05, 2008

Anchor and Accessories: The Framework of an Interactive Editorial Page

A look at how to put together new interactive media in an organized manner.

This group’s thoughts included:
1. Blog as Focal Point.
2. Accessories: AltOp forms: Finding alternative ways to solicit and post audience expressions in forms other than writing. One of the ways to do this that I found interesting was integrating music as a form of expression. This will definitely target the younger audiences who download music practically all day long. Music = expression, and I think bringing journalism and music together is a new and exciting idea.
3. Daily TwitterView: Showing lede and link to most diverting opinion piece recently. This would take a time to get going, but could work if Twitter continues to grow.
4. Targeted emails. This is similar to the cell phone text idea. I think reaching out to readers through email and cell phones will be an essential part of keeping newspapers attractive to younger readers.

ABOUT THIS BLOG

Michael William's photoAs the newspaper world evolves, so do the roles of the opinion section and its writers. Blogger Michael Williams explores these issues and invites you to contribute your own insight and ideas to the concepts under discussion.

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