Some Thoughts on What Makes a Successful Site

As the world of newspapers continue to change and evolve into a paperless era, the role of advertising in online content will also need to change. In online advertising, keeping a person on a page for a certain amount of time equals success, but this is difficult in the ADD-personality of online web surfing. So this means it is up to the editors and reporters to come up with user-friendly and interactive websites that make readers want to stick around, not just click and leave. Learning more about this process is what this conference is about, and now each of the editor teams will present their projects and I am interested to see what new ideas will come forward. I am a future employer (hopefully!) of the people in this room, and there ability to think outside of the box will help ensure my future in the business. I don’t want to see newspapers fold, I don’t think anyone does, but it is time to let go of the notion that things can stay the way they have been for the last 100 years.