What’s in a role…

What’s a mainstream editorial/opinion/commentary editor/writer’s role in a digital world? This is a multiple choice question:
A. Thought/community leader.
B. Moderator//facilitator of community conversation.
C. Aggregator of others’ opinions, facts, ideas.
D. Model for well-articulated, critical thinking on issues of community importance.
E. All of above.
F. None of above.

All of the above. The Big Four we use at my work:
Provide community leadership
Create a forum for informed debate
Engage readers
Bring new voices to the discussion

We have a No. 5. If we do the first four right, we should:

Increase readership.

That’s probably the most important.