
LEADERSHIP
Latest from the blog
10/13/08 at 03:50 am
Amazon soars, eBay struggles -
Chris O’Brien explores lessons
for the newspaper industry
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OJR
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By Robert Niles: So what's the secret to building huge traffic for your news and information website, without having to pay for a huge promotion staff and advertising budget?
Obviously, you need a guerrilla marketing campaign, one that encourages people to spread the word about your site, making it a viral sensation. But how can you motivate people to do that promotional work for you?
I'll share the secret to successful guerrilla marketing online in a moment. But first, I want to assure you ...
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COMMUNITY
Latest from the blog
10/13/08 at 02:27 pm
The Nov. 1 application deadline for the Knight News Challenge is fast approaching. As a former News Challenge grantee, I’ve been mentoring several current applicants, helping them hone their proposals. Through this, I’ve discovered that the News Challenge Garage and the list of already-submitted public entries are a potential gold mine of talent and ideas for innovative projects that could serve all kinds of communities of difference…
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EDITORIAL BEST PRACTICES
Latest from the blog
07/22/08 at 02:42 pm
Taking on the role of change catalyst, the Dallas Morning News editorial board embarks on a crusade to tear down long-standing divides in their city.
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