July 19, 2009, 12:00 PM - 1:00 PM

Welcome and Introductions: Who You Are and What You Plan to Do

Presentation by:

• Vikki Porter, director, Knight Digital Media Center, USC Annenberg School for Communication & Journalism
• Michele McLellan, consultant, Knight Digital Media Center

July 19, 2009, 1:15 PM - 2:45 PM

What Does Success Look Like?

Moderator: Susan Mernit, Social Media Consultant and Entrepreneur

Presentation by:

• Susan Mernit, Founder, OaklandLocal.com; Social Media Consultant
• Arturo Duran, digital consultant
• Amy Gahran, digital media consultant, senior editor OaklandLocal.com
• Paul Gillin, writer and content marketing consultant specializing in technology and new media
• JD Lasica, social media strategist

July 19, 2009, 3:00 PM - 4:15 PM

Measuring the “Social” in Social Media

Presentation by:

• Dana Chinn, lecturer, USC Annenberg School of Journalism

D Chin: Measuring the “Social” in Social Media

July 19, 2009, 4:30 PM - 6:30 PM

Break-out Groups and Work Sessions With Coaches

Michele McLellan - Your Goals for These Sessions: Schedule and Sign-ups Posted

Presentation by:

• Michele McLellan, consultant, Knight Digital Media Center

July 19, 2009, 7:00 PM - 8:30 PM

Dinner and Keynote Address – Strategy and Technology: Don’t Stop Thinking About Tomorrow

Presentation by:

• Arturo Duran, digital consultant

A Duran: Strategy and Technology: Don’t Stop Thinking About Tomorrow

July 20, 2009, 8:30 AM - 10:00 AM

Conversation Marketing:  Spreading the Word

Presentation by:

• Paul Gillin, writer and content marketing consultant specializing in technology and new media

P Gillin: Conversation Marketing

July 20, 2009, 10:15 AM - 11:45 AM

Engaging Communities on the Social Web

Presentation by:

• Susan Mernit, Founder, OaklandLocal.com; Social Media Consultant
• JD Lasica, social media strategist
• Amy Gahran, digital media consultant, senior editor OaklandLocal.com

July 20, 2009, 12:00 PM - 1:15 PM

Lunch – Goals for Your Presentation

Presentation by:

• Vikki Porter, director, Knight Digital Media Center, USC Annenberg School for Communication & Journalism

July 20, 2009, 1:30 PM - 2:45 PM

Don’t Fear Failure:  Rapid-Fire Decision-Making in a Changing World

Presentation by:

• Paul Gillin, writer and content marketing consultant specializing in technology and new media

P Gillin: Rapid-Fire Decisions

July 20, 2009, 3:00 PM - 5:30 PM

Break-out Groups and Work Sessions With Coaches

Michele McLellan - Your Goals for These Sessions: Schedule and Sign-ups Posted

Presentation by:

• Michele McLellan, consultant, Knight Digital Media Center

July 21, 2009, 8:30 AM - 10:30 AM

Project Presentations

July 21, 2009, 10:45 AM - 12:45 PM

Taking It Back – Entrepreneurship and Leadership in Your Organization

Presentation by:

• Tom O'Malia, Orfalea Director's Chair in Entrepreneurship and Professor of Clinical Entrepreneurship, USC Marshall School of Business
• Patricia Riley, professor, USC Annenberg School for Communication & Journalism

P Riley: Leadership & Change

July 21, 2009, 12:45 PM - 2:00 PM

Lunch – Next Steps, Complete Knight Survey and Graduation

Presentation by:

• Vikki Porter, director, Knight Digital Media Center, USC Annenberg School for Communication & Journalism