Knight Digital Media Center: Total Community Coverage in Cyberspace: Agenda

Total Community Coverage in Cyberspace

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December 06, 2007

12:30 PM - 2:45 PM: Opening Lunch - Why Are We Here?

Welcome and introductions. Outline of workshop goals and plan, and fellows’ expectations

Vikki Porter, director, Knight Digital Media Center, USC Annenberg School for Communication

2:00 PM - 5:00 PM: The Demographics of the Real World Meet the Demographics and Trends of Cyberspace

A look at how communities are changing and the challenges and opportunities those changes offer journalists and news organizations.

Video: The Demographics of the Real World Meet the Demographics and Trends of Cyberspace (279 MB)

Suro: Causes of Demographic Change

Roberto Suro, professor, School of Journalism, USC

4:15 PM - 6:30 PM: The Mobile World: The Potential of the Ubiquitous Platform

TV Comes to the Mobile Phone

Determinants of Adoption of Third Generation Mobile Multimedia Services

Content Development for the Third Screen

2007: The year of mobile TV

Video: The Mobile World: The Potential of the Ubiquitous Platform (172 MB)

Mobile-Television: The Emergence of a Personal-Mass Media Platform

Sylvia Chan-Olmsted, professor and Associate Dean for Research, College of Journalism and Communications, University of Florida

6:15 PM - 9:30 PM: Cocktail Reception and Dinner - Guided discussion

What are the take-aways from the numbers? What are the opportunities? What is the role of the online journalist?

Victor Merina, senior fellow, University of Southern California Annenberg Institute for Justice and Journalism

December 07, 2007

9:00 AM - 11:30 AM: Working Across the Fault Lines

Video: Working Across the Fault Lines (175 MB)

Fault Lines: Crossing into Cyberspace

Jean Marie Brown, managing editor, Star-Telegram

10:45 AM - 1:15 PM: Case Study: Jena 6

What did we learn from this story?

Video: Case Study: Jena 6 (172 MB)

Major Sources for Jena 6 Case Study

The Jena 6: A Case Study

Lauraine Miller, diversity trainer, Maynard Institute for Journalism Education

1:30 PM - 4:30 PM: Strategies for Connecting with Communities of Difference in a “Me” World

Video: Strategies for Connecting with Communities of Difference in a “Me” World (263 MB)

Ideas: Connecting with ‘Communities of Difference’

Amy Gahran, Editor, Poynter Institute's group weblog, E-Media Tidbits, and Conversational Consultant

3:30 PM - 9:30 PM: Small Group Work on Content Plans

Victor Merina, senior fellow, University of Southern California Annenberg Institute for Justice and Journalism

December 08, 2007

9:00 AM - 12:00 PM: Team Project Presentations / Discussions

Teams present their projects with critiques by fellows and faculty

Video: Team Project Presentations (251 MB)

Team One: No Computer Left Behind

Team Two: Audience Architects

Team Three: Team Brontosaurus

Team Four: City Slickers

Team Five: APM|MPR Sustainability Channel’s Online Audience

Team Five: Women Out Loud

Team Five: Jan Boyd

Victor Merina, senior fellow, University of Southern California Annenberg Institute for Justice and Journalism

11:15 AM - 1:15 PM: Next Steps: Taking It Back to the Newsroom

Video: Next Steps: Taking It Back to the Newsroom (133 MB)

Vikki Porter, director, Knight Digital Media Center, USC Annenberg School for Communication
Victor Merina, senior fellow, University of Southern California Annenberg Institute for Justice and Journalism

12:30 PM - 2:30 PM: Graduation Lunch