June 05, 2009, 6:30 PM - 8:30 PM

Dinner – Introductions and Orientation

Welcome and “Who are we, why are we here, and what are we going to do?”

Presentation by:

• Vikki Porter, director, Knight Digital Media Center, USC Annenberg School for Communication & Journalism
• Sandy Close, Director, New America Media
• Julian Do, Assistant Director, New America Media
• Craig Matsuda, Conference Leader, Knight Digital Media Center

Ethnic Media Online Leadership

June 06, 2009, 8:30 AM - 10:00 AM

Think, Plan, Measure, Act, Reconsider

Presentation by:

• Dana Chinn, lecturer, USC Annenberg School of Journalism

June 06, 2009, 10:15 AM - 12:15 PM

Building Audiences, Business with Social Media and Technology Strategy

Presentation by:

• Susan Mernit, Founder, OaklandLocal.com; Social Media Consultant

News Properties and the Social Media Tool Box
Twitter Tips for Journos
Building Audiences, Business with Social Media and Technology Strategy

June 06, 2009, 12:30 PM - 1:45 PM

Lunch – Strategy and Technology: Don’t Stop Thinking About Tomorrow

Presentation by:

• Arturo Duran, digital consultant

Strategy and Technology: Don’t Stop Thinking About Tomorrow

June 06, 2009, 2:00 PM - 3:30 PM

Building Audiences with Social Media / Video, Audio, Mobile

Presentation by:

• Susan Mernit, Founder, OaklandLocal.com; Social Media Consultant
• Arturo Duran, digital consultant

June 06, 2009, 3:45 PM - 5:45 PM

Project Discussions: Participants work with teams in break-out sessions with mentors/coaches

Presentation by:

• Vikki Porter, director, Knight Digital Media Center, USC Annenberg School for Communication & Journalism
• Craig Matsuda, Conference Leader, Knight Digital Media Center
• Susan Mernit, Founder, OaklandLocal.com; Social Media Consultant
• Dana Chinn, lecturer, USC Annenberg School of Journalism
• Michele McLellan, consultant, Knight Digital Media Center

June 06, 2009, 6:30 PM - 8:00 PM

Working Dinner

Participants work with partners on developing project presentations

June 07, 2009, 8:30 AM - 10:00 AM

Why Am I Afraid This Won’t Work – Managing People and Resources

Presentation by:

• Michele McLellan, consultant, Knight Digital Media Center

Leading Change in Your News Organization

June 07, 2009, 10:15 AM - 11:45 AM

Project Presentations

June 07, 2009, 12:30 PM - 2:30 PM

Revenue, Managing Expectations, Opportunity, Recap

PLUS: Next Steps - Evaluations (Must Do), Conversation About Future Needs