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Transforming News Organizations for the Digital Future

January 07, 2007

11:30 AM - 1:00 PM: Preparing for Change – Outside the Newsroom Looking In

Opening Lunch (Crocker-Hershey Rooms)
Welcome and Introductions

  • Vikki Porter
  • UCB - Orville Schell, Marcia Parker, Lanita Pace-Hinton, Paul Grabowicz and Jane Stevens
  • USC - Michael Parks
  • Knight Advisory Board - Bill Gannon, co-chair, Dan Gillmor, Jennifer Sizemore, Bruce Koon, Adam Powell
  • Knight Foundation - Eric Newton

Opening Roundtable Discussion - Newspaper participants share stories about what they’re most proud of having accomplished in journalism and what needs to be preserved in the shift to digital publishing.

  • Vivian Vahlberg, director, Digital Media, Media Management Center

1:15 PM - 2:45 PM: The New Online Audience

How are people using the Web and online news sites and what’s different from the habits of print newspaper readers; The radical new news habits of young people

PDF: The new realities of the news environment
  • Jeffrey Cole, director, USC Annenberg Center for the Digital Future
  • Lee Rainie, director, Pew Internet & American Life Project

3:00 PM - 4:30 PM: Incubating New Technologies to Transform the News

Facing the challenge of technologies; How can news organizations incubate and develop their own new technologies

PowerPoint: Innovation and technology at The Bakersfield Californian
  • Rob Curley, vice president of product development, Washingtonpost.com and Newsweek Interactive
  • Mike Jenner, executive editor, The Bakersfield Californian

6:30 PM - 9:30 PM: Collaborative Journalism: Citizens and Journalists Working Together to Produce the News

Dinner Presentation

How are news organizations integrating blogs and other forms of citizen media and which online communities are thriving and why; Experiments in co-reporting stories with citizens

PowerPoint: The Local Information Center
  • Jennifer Carroll, vice president/new media content, Gannett Co., Inc.
  • Dan Gillmor, Director, Knight Center for Digital Media Entrepreneurship and the Kauffman Professor of Digital Media Entrepreneurship, Walter Cronkite School of Journalism and Mass Communication, Arizona State University

January 08, 2007

9:00 AM - 10:30 AM: New Forms of Storytelling on the Web

Video and Flash projects that are drawing users at news Web sites; Rethinking storytelling with packages of multimedia stories enclosed in contextual shells

  • Jane Ellen Stevens, freelance multimedia journalist
  • Ashley Wells, creative director, MSNBC.com

10:45 AM - 12:15 PM: Transforming the Newsroom – New Models for Newsroom Organization

Reorganizing the newsroom to publish for the Web and the new roles for reporters and editors; integrating print and online operations in a Web-centric approach

PowerPoint: Transforming the Newsroom at The Bakersfield Californian
PowerPoint: Evolving in a digital world
  • Dave Ledford, executive editor, Wilmington, The News Journal
  • Mike Jenner, executive editor, The Bakersfield Californian
  • Joe Howry, executive editor, of Ventura County (CA) Star

1:45 PM - 3:15 PM: Training for the Future

What kind of training do reporters and editors need to produce digital products and how should they get the training; Making every reporter a multimedia producer

PowerPoint: News, Improved: How America’s Newsrooms Are Learning to Change
  • Lauren Hertel, lecturer, University of Florida
  • Tim Porter, assistant director, Tomorrow's Workforce

3:30 PM - 5:00 PM: The Next Wave of Technological Change

Technological innovations like search, GIS, databases, customization, etc. and how news organizations should implement them; what innovations will hit the market in 3-5 years that news organizations need to be preparing for or developing now

PDF: The Next Wave of Technological Change
  • Adam Powell, USC's Integrated Media Systems
  • Chad Dickerson, director, Yahoo! Developer Network

6:00 PM - 9:30 PM: Roundtable Discussion

Newspaper participants tell the group how they think they might apply what they’ve heard for the past two days to their news organizations and what specific topics they plan to work on in the Tuesday workshop sessions.

January 09, 2007

9:00 AM - 2:00 PM: Developing Newsroom Plans

Workshop sessions with newspaper participants, mentors and students.

The newspaper participants are paired up and work with each other in groups of four on drawing up specific plans to change their news organizations and operations, based on the ideas presented on Sunday and Monday. Working with each group of newspaper participants are mentors that include some the discussion leaders from Sunday and Monday, members of the Knight Digital Media Center Advisory Board, and other experts, with at least one mentor per working group. Also assigned to work with each group is a student from UCB.

2:30 PM - 5:30 PM: Putting Ideas into Practice: Group Presentations

Newspaper participants present to the entire group summaries of the plans for changing their news organizations

January 10, 2007

9:00 AM - 10:30 AM: Transforming the News Media Business Model

What news sites are making money online and how; future revenue sources and transforming the newspaper business model

PDF: Internet dollars and sense for editors
PowerPoint: Transforming the News Media Business Model Presentation
  • Steve Yelvington, Morris Communications
  • James T. Hamilton, Duke University
  • Ralph Gage, Lawrence Journal-World.

10:45 AM - 12:45 PM: How to Manage Change in a News Organization

How to implement the plans.

PDF: Managing Change in News Organizations
  • Nedra Weinstein, principal, Arden Consulting

1:00 PM - 2:00 PM: CLOSING LUNCH and Observations and commitments