September 30 - October 3, 2007
Annenberg School for Communication, University of Southern California
About | Agenda | Speakers | Fellows | Resources
About the Seminar
Webcast
Don’t miss our webcast of “It’s a Conversation, Stupid: Blogs, Wikis, Social Networking, UGC meet Journalism,” a panel discussion hosted by USC Annenberg School of Journalism and the Knight Digital Media Center in partnership with the Online News Association.
Read the report generated by giving 20 top editors and online news leaders from 10 different metro newspapers across the country the ultimate luxury: Four days to get serious and figure out a plan.
The Knight Digital Media Center accepted online and portal editors from top online current event and global news destinations for a workshop bringing online editors together with experts to focus on best practices for telling the major news stories of the coming year. Sessions included:
- Understanding audience and what it means to content development.
- Better writing and editing for online.
- Making ethical and credible news decisions on deadline.
- Planning for content, including breaking news and hands on development of issue-focused websites.
Agenda
September 30, 2007, 12:30 PM - 1:30 PM
Opening lunch
Introductions and discussion of workshop plan, including what’s expected of the content teams, and encouraging innovation and diversity in the final projects. Team topics are: Immigration Redux, Election 2008: The Primaries, and Climate Change.
Presentation by:
- Vikki Porter, director, Knight Digital Media Center, USC Annenberg School for Communication & Journalism
September 30, 2007, 1:45 PM - 3:15 PM
What is the state of online journalism and your place in it?
Presentation by:
- Amy Mitchell, Deputy Director, Project on Excellence in Journalism
September 30, 2007, 3:30 PM - 5:00 PM
Who IS the audience?
What do you need to know and why about who they are and how they “consume” online news? How do you go about knowing your audience? Review of tools, techniques, data analysis, other strategies, etc. How do you serve and grow your audience?
Presentation by:
- Neil Chase, Federated Media Publishing, President of Author Services
- Michael Pond, Media Analyst, Nielsen//NetRatings
Full Agenda
Fellows
Nancy Blair
technology news senior assignment editor for the money section, USAToday.com
Heather Buono
senior content producer for Yahoo! Broadband Portals and Yahoo.com
Emilio Castellanos
senior online coordinator/editor, La Opinion and Impremedia Digital
Bill Chappell
producer, National Public Radio's Web site
Esther Chou
online editor, San Gabriel Valley (Calif.) Newspaper Group
Full Fellow List
Amy Mitchell’s presentation
Video: It’s a Conversation, Stupid (256 MB)
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