SEMINARS

Knight-McCormick Leadership Institute

June 30 - December 31, 2010
Annenberg School for Communication & Journalism, University of Southern California

About | Agenda | Speakers | Fellows | Resources

About the Seminar

The Knight Digital Media Center @ USC Annenberg broadened the scope and expanding the reach of its popular Transformative Leadership training opportunities in 2010.

With additional support from the McCormick Foundation and USC Annenberg’s Online News Review, KDMC@USC provided tailored, expenses-paid professional development services to 20 top newsroom leaders from both legacy news organizations and new entrepreneurial operations, with the goal of helping them move to the next level while learning from their best practices.

Participants were people who are already positioned as the new leaders of news and information in the community interest—leaders from major established news organizations that are transforming themselves, and news entrepreneurs who are reinventing models for news and information.

These newsroom leaders and their revenue counterparts participated in a six-month long series of onsite as well as customized virtual courses, and personal coaching/mentoring focused on their specific skill and strategic planning needs for their organizations (be it newspapers, broadcast, online-only, community startups or hybrids that provide quality news and info in the public interest).

KDMC@USC also worked with a corps of USC Annenberg School of Communication graduate students who helped in our initial ascertainment process of identifying potential participants. These students documented the particular traits and actions that make our Leadership fellows special news/info leaders for the 21st Century, to identify best practices to share with the greater professional audience.

Speakers

Michele McLellan
consultant, Knight Digital Media Center

Geneva Overholser
Director, School of Journalism, USC Annenberg School for Communication & Journalism

Vikki Porter
director, Knight Digital Media Center, USC Annenberg School for Communication & Journalism

Lee Rainie
director, Pew Internet & American Life Project

Patricia Riley
professor, USC Annenberg School for Communication & Journalism

Full Speaker List

Resources

Presentation materials and slide decks used during the seminar.

Word Document: Paper: Penny Abernathy: Remarks to the Federal Trade Commision on June 15, 2010
PDF: Paper: Penny Abernathy: The News Landscape in 2014: Transformed or Diminished?
Word Document: Resources: Penny Abernathy: Additional Reading
PDF: Thesis: Andrew Gaerig: The New Economics of Advertising
Link: Web Site: Andrew Gaerig: The Economics of Advertising

Full Resource List

Agenda

July 29, 2010, 11:30 AM - 12:15 PM

Opening Lunch

Welcome and introductions; Discussion of Institute plan and expectations

Presentation by:

  • Vikki Porter, director, Knight Digital Media Center, USC Annenberg School for Communication & Journalism
  • Geneva Overholser, Director, School of Journalism, USC Annenberg School for Communication & Journalism
  • Michele McLellan, consultant, Knight Digital Media Center

July 29, 2010, 12:15 PM - 1:15 PM

Vision of the Digital Future

Presentation by:

  • Lee Rainie, director, Pew Internet & American Life Project

July 29, 2010, 1:30 PM - 3:00 PM

Scenario Building:  What Is Your Digital Strategy?

Presentation by:

  • Patricia Riley, professor, USC Annenberg School for Communication & Journalism

Full Agenda

Fellows

Melissa Bailey
managing editor, New Haven Independent

David Watts Barton
editor in chief, The Sacramento (CA) Press.

Dan Cates
news director, Media General's WSPA-WYCW

Susan Catron
executive editor, Savannah Morning News/savannahnow.com

Sherry Chisenhall
editor and vice president/news, The Wichita Eagle

Full Fellow List

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