Independent Journalists Workshop

March 21, 2011 - March 25, 2011
Graduate School of Journalism, University of California, Berkeley

About

About the Seminar

The career path for many of today’s journalists is merging with entrepreneurship. Journalists who once covered topical, feature and investigative news for established newspapers are becoming independent publishers of specialty blogs and hyperlocal community news sites. These sites fulfill an important role in the emerging news and information landscape.

Powerful and easy to use Web publishing tools make creating quality online news sites easy and affordable. These new tools are allowing individual journalists and community journalism to flourish as part of the evolving news eco-system.

KDMC at UC Berkeley newest offered an innovative training workshop for journalists who have or are actively seeking to venture into online community or specialty news publishing. The Web Publishing for Independent Journalists Workshop provided journalists with the hands-on training and tools to get started with an online publishing enterprise.

Participants in this five-day workshop will receive training on:

• Setting up and maintaining a WordPress blog
• Establishing a brand
• Shooting good video and video editing
• Using Photoshop to prepare images for publication
• How to sell advertising
• Data visualization at the community level
• Basic Mapping and Data-driven Maps
• Using social media to develop and engage with audiences
• SEO and Google Analytics