March 11 - March 14, 2007
Annenberg School for Communication, University of Southern California
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About the Seminar
Best Practices: Covering Science in Cyberspace Blog
Read blog contributions from prominent science journalists and science communicators who participated in this special conference. Visit the blog created during the seminar.
Two dozen prominent science journalists and science communicators were invited to participate in this special conference with three goals: 1) Identify the critical issues facing science journalists in the digital age; 2) identify innovative forms of multimedia story-telling and presentation of complex issues online; and 3) identify “best practices” for coverage of science issues on digital platforms. Among the topics discussed were:
- Defining exactly what is “science;
- Revealing untold science stories and determining why they have not been told;
- Exploring visual journalism and digital story telling techniques.
The participants’ (see bios of fellows and experts) discussions were covered by USC students in a blog throughout the conference. The participants also were encouraged to add their own perspectives to the blog in an effort to capture the diverse points of view.
Agenda
March 11, 2007, 6:30 PM - 7:00 PM
Welcome Reception
McCormick & Schmick’s Seafood Restaurant, 533 W. 5th Street, Los Angeles
March 11, 2007, 7:00 PM - 9:30 PM
Opening Dinner and Keynote Address
Welcome and introductions.
- Vikki Porter, Director, Knight Digital Media Center, USC Annenberg School for Communication
- K.C. Cole, Visiting Professor/Science Journalism, USC Annenberg School of Journalism
- Michael Parks, Director, USC Annenberg School of Journalism
Conference plans
Keynote address - “When Science and Policy Converge”
Presentation by:
- Donald Kennedy, editor-in-chief, Science Magazine, and president emeritus, Stanford University
March 12, 2007, 9:00 AM - 10:30 AM
What is Science, Anyway?
(And why do journalists have such a hard time getting editors and gatekeepers to understand it?)
What constitutes a discovery? What does “wrong” mean - or “true”? Dealing with uncertainty.
Opening discussants:
• Michael Lemonick, freelance journalist, writer “Eye on Science” blog, Time.com
• Alexandra Witze, Senior News and Features Editor, Nature
Presentation by:
- Donald Kennedy, editor-in-chief, Science Magazine, and president emeritus, Stanford University
Full Agenda
Fellows
Alan Boyle
science editor, MSNBC.com
Curtis Brainard
science and climate reporter, Columbia Journalism Review
David Braun
director, National Geographic News
Matthew Crenson
national writer, The Associated Press
Lori Cuthbert
Discovery News
Full Fellow List
“Communicating Science,” FACSNET
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