October 22 - October 25, 2006
Annenberg School for Communication, University of Southern California
About | Agenda | Speakers | Fellows | Resources
About the Seminar
Read the 2007 report generated by giving 20 top editors and online news leaders from 10 different metro newspapers across the country the ultimate luxury: Four days to get serious and figure out a plan.
This expenses-paid workshop was held for online and portal editors from top online current event and global news destinations, and brought together 18-20 online editors together with experts to focus on best practices for telling the major news stories of the coming year.
Sessions included:
- Understanding audience and what it means to content development.
- Better writing and editing for online.
- Making ethical and credible news decisions on deadline.
- Planning for content, including breaking news and hands on development of issue-focused websites.
Agenda
October 22, 2006, 8:00 PM - 10:00 PM
Opening reception and dinner
Introductions and discussion of workshop plan, including what’s expected of the content teams created at time of selection (fellows will be broken into teams of three. Each team will be assigned a news issue or topic which will be the focus of their workshop project.) There will be two teams assigned to each topic, encouraging innovation and diversity in the final projects. Topics will be: Immigration; Election 2008; National Security and Civil Liberties.
October 23, 2006, 9:30 AM - 10:00 AM
Who IS the audience?
What do you need to know and why about who they are and how they “consumer” online news?
- How do you go about knowing your audience? Review of tools, techniques, data analysis, other strategies, etc.
- How do you serve and grow your audience?
Presentation by:
October 23, 2006, 10:15 AM - 12:15 PM
Becoming a better online editor
Standards, Quality and Ethics: Manipulation, attribution, verification and deadline decision-making.
Presentation by:
- Howard Finberg, Director of Interactive Learning, The Poynter Institute
Full Agenda
Fellows
Mike Brunker
Projects Team Editor, MSNBC.com
Rachel Clarke
Coordinating Producer, CNN.com
Gabriel Coan
Senior Editor, Yahoo!
Sean Federico-O Murchu
East Coast News Manager, MSNBC.com
Juliet Gorman
Multimedia Producer, The New York Times
Full Fellow List
Audio: Bruce Shapiro and Jason Vest (25 MB MPEG)
Briefing Paper: Election 2008: Shaping Trends
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