SEMINARS

News Entrepreneur Boot Camp

May 16 - May 21, 2009
Annenberg School for Communication, University of Southern California
In partnership with USC Greif Center for Entrepreneurial Studies, the USC Annenberg School for Communication, the Center for Communication Leadership and the Online Journalism Review

About the Seminar

The Knight Digital Media Center (in partnership with the USC Greif Center for Entrepreneurial Studies, the USC Annenberg School for Communication, the Center for Communication Leadership and the Online Journalism Review) held a special News Entrepreneur Boot Camp from May 16-21, 2009, in Los Angeles. This expenses-paid intense one-week boot camp was designed for 12 competitively selected digital entrepreneurs with great ideas for community news and information initiatives in the public interest. Topics covered included::

Identifying the best business model for sustained success.
Developing a sustainable business plan.
Marketing and audience development.
Content production and management models.
Legal and tax issues.
Identifying capitalization sources.
Developing and implementing

Resources

Presentation materials and slide decks used during the seminar.

Day One Introduction of Camp Participants and Their Areas of Interest
Entrepreneurial Thinking
Entrepreneurship: Boot Camp Concept Development
Entrepreneurship: Boot Camp Concept Overview
From Old Media to New

Full Resource List

Agenda

May 16, 2009, 12:30 PM - 1:45 PM

Opening Lunch – From Old Media to New

Welcome and panel discussion

Presentation by:

Geneva Overholser, Director, School of Journalism, USC Annenberg for Communication

May 16, 2009, 2:00 PM - 3:15 PM

Introduction of Camp Participants and Their Areas of Interest

Presentation by:

Vikki Porter, director, Knight Digital Media Center, USC Annenberg School for Communication

May 16, 2009, 3:30 PM - 4:45 PM

Introduction of Outcomes and Expectations for the Week

Presentation by:

Tom Omalia, Orfalea Director's Chair in Entrepreneurship and Professor of Clinical Entrepreneurship, USC Marshall School of Business
Robert Niles, Online Journalism Review and Digital Pioneer

Full Agenda