December 6 - December 8, 2007
Annenberg School for Communication, University of Southern California
In partnership with The Maynard Institute
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NEW! Total Community Coverage Series
About the Seminar
The Knight Digital Media Center has published a special six-part series on
Total Community Coverage, explaining what news organizations can do to reach commonly overlooked groups differentiated by language, income, ethnicity, education, location, culture, age, and more. These strategies blend traditional, digital, and mobile media with practical community outreach skills.
Fellowships were provided for 20 online journalists for this special seminar focused on helping news organizations understand the impact of changing demographics on their audience and their content. Topics included:
- The latest research on how various demographic groups engage with the internet.
- The keys to ensuring your content reflects the interests and voices of all of your community members.
- The different tools available for engaging your audience in a “conversation” and building social networks.
- The Fault Lines that should inform content development and editorial decision-making.
Agenda
December 06, 2007, 12:30 PM - 1:45 PM
Opening Lunch - Why Are We Here?
Welcome and introductions. Outline of workshop goals and plan, and fellows’ expectations
Presentation by:
- Vikki Porter, director, Knight Digital Media Center, USC Annenberg School for Communication
December 06, 2007, 2:00 PM - 4:00 PM
The Demographics of the Real World Meet the Demographics and Trends of Cyberspace
A look at how communities are changing and the challenges and opportunities those changes offer journalists and news organizations.
Presentation by:
- Roberto Suro, Professor, USC Annenberg School for Communication, and Founder, Pew Hispanic Center
December 06, 2007, 4:15 PM - 5:30 PM
The Mobile World: The Potential of the Ubiquitous Platform
Presentation by:
- Sylvia Chan-Olmsted, professor and Associate Dean for Research, College of Journalism and Communications, University of Florida
Full Agenda
Fellows
Jennifer Baldwin
contributions editor, The Bakersfield Californian
Mark Bickel
digital editor, The Fort Myers (FL) News-Press/news-press.com
Jan Boyd
executive producer of new media, NBC11 (KNTV)
Cassie Carothers
senior online editor/reporter, NYPost.com
Mark Coatney
projects editor, Newsweek
Full Fellow List
Content Development for the Third Screen
Suro: Causes of Demographic Change
Video: The Demographics of the Real World Meet the Demographics and Trends of Cyberspace (279 MB)
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