June 5 - June 9, 2009
Annenberg School for Communication & Journalism, University of Southern California
In partnership with The McCormick Foundation and New America Media
About | Agenda | Speakers | Fellows | Resources | Snap Shot Interviews | News Organization Profiles
About the Seminar
This special Leadership Conference, made possible by a partnership with New America Media, focused on the unique digital needs and challenges facing the nation’s vibrant ethnic media.
This unique “by invitation only” gathering, underwritten by the John S. and James L. Knight Foundation and the McCormick Foundation, took place June 5-7, 2009, in Atlanta, GA, following the New America Media Expo 2009. It highlighted the best ideas and innovations available to help shape the future of the 10 ethnic news organizations attending. In addition, the two-day onsite was complemented by a series of monthly “virtual classrooms” designed to help the news organization implement new projects developed during the conference.
With no more than 20 participants, “Transforming Ethnic News Organizations for the Digital Future” included discussions on:
- Identifying and understanding the new online audience
- Making collaborative journalism work
- Understanding and using social networks and social media to build audience.
- Using mobile technology to connect with audience
Agenda
June 05, 2009, 6:30 PM - 8:30 PM
Dinner – Introductions and Orientation
Welcome and “Who are we, why are we here, and what are we going to do?”
Presentation by:
- Vikki Porter, director, Knight Digital Media Center, USC Annenberg School for Communication & Journalism
- Sandy Close, Director, New America Media
- Julian Do, Assistant Director, New America Media
- Craig Matsuda, Conference Leader, Knight Digital Media Center
June 06, 2009, 8:30 AM - 10:00 AM
Think, Plan, Measure, Act, Reconsider
Presentation by:
- Dana Chinn, lecturer, USC Annenberg School of Journalism
June 06, 2009, 10:15 AM - 12:15 PM
Building Audiences, Business with Social Media and Technology Strategy
Presentation by:
- Susan Mernit, Founder, OaklandLocal.com; Social Media Consultant
Full Agenda
Fellows
Karanja Aidoo Ajanaku
executive editor of the Tri-State Defender newspaper
Tom Arviso, Jr
publisher of the Navajo Times newspaper
Jason Begay
reporter at the Navajo Times
Paulette Brown-Hinds
founder and managing partner of BPC MediaWorks, LLC
Vickie Evans-Nash
managing editor at the Minnesota Spokesman-Recorder
Full Fellow List
Building Audiences, Business with Social Media and Technology Strategy
Ethnic Media Online Leadership
RSS Feed
