Social networking sites affiliated with The Bakersfield Californian

The Bakersfield Californian and Mercado Nuevo use social networking and user-generated content Web sites to serve our key audiences. Our target audiences are: Assimilated hispanics, Time-starved readers, Newcomers, Families with children

All of our sites are powered by Bakomatic, developed in-house. For more information about Bakomatic, please visit www.participata.com.

The Bakersfield Californian
www.bakersfield.com > People tab (blogs; profiles)
www.bakersfield.com/yourwords > User generated content (articles, photos)

Mercado Nuevo
Mas magazine (Latino audience)
www.masbakersfield.com
Bakotopia (teens and young adults, local pop culture, music)
www.bakotopia.com
Northwest Voice (northwest area of Bakersfield)
www.northwestvoice.com
Southwest Voice
www.swvoice.com
New To Bakersfield (newcomers site, Kern Life)
www.newtobakersfield.com

Fault Lines: Story Ideas (Group 1)

Story Idea 1 for Generational Fault Lines for sub prime lending

Story idea 1: Investigate sub-prime foreclosure data to see if there are any generational statistics relating to other groups (possibly older investors) that may be affected, which may contradict the assumption it’s generally a younger demographic over-spending on housing.