In early 2009, former Oklahoma Congressman J.C. Watts plans to launch a 24-hour African American News Channel, called Black Television News Channel (BTN). Comcast and DishNet have already pledged support. “There’s a whole lot more to the African American community than entertainment and sports,” says Watts.
By Meg Spohn, 08/26/08 at 12:13 pm
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If your news organization wants to better engage particular communities, it helps to go where they are—rather than expect them to flock to you. If your news organization is trying especially to connect better with Hispanic and African-American communities, it might be a good idea to hit the radio waves…
By Amy Gahran, 10/20/08 at 02:06 pm
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