If you want to connect with younger audiences, as well as African Americans, you might try offering more online video. This option is supported by the latest research report from the Pew Research Center for The People and The Press…
By Amy Gahran, 08/22/08 at 10:44 am
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Who’s in your coverage area, and how is local diversity changing? Some useful maps from the US Census can help you bring your local demographic picture into focus, and spot current and emerging trends that could help you hone your community coverage and outreach strategies…
By Amy Gahran, 09/29/08 at 08:11 am
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Ultimately, elections are about numbers: Whoever gets the most votes (popular or Electoral College) wins. Therefore, it’s tempting for news organizations to view communities primarily as demographic blocks—essentially, as numbers.
The classic form for this type of election story is: “Here’s how Latinos are polling on issue X or candidate Y,” plus perhaps a few example anecdotes to make the story superficially appear to be more about people than numbers. This approach fits well with the too-easy horserace style of election coverage.
For instance, check out these recent stories…
By Amy Gahran, 10/27/08 at 12:49 pm
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