Knight Digital Media Center
AboutSeminarsHow to ApplyMultimedia TrainingResourcesContact

Search


Newsletter

Sign up for the KDMC
email newsletter

Total Community Coverage

Agenda | Speakers | Fellows | Resources | Blog

Posts tagged with: Hispanic

Knight News Challenge: Creativity Goldmine for Reaching Communities of Difference

The Nov. 1 application deadline for the Knight News Challenge is fast approaching. As a former News Challenge grantee, I’ve been mentoring several current applicants, helping them hone their proposals. Through this, I’ve discovered that the News Challenge Garage and the list of already-submitted public entries are a potential gold mine of talent and ideas for innovative projects that could serve all kinds of communities of difference…

By Amy Gahran, 10/13/08 at 02:27 pm
Comments (0) • Permalink • Tell-a-Friend

Radio and Your Community Outreach Strategy

If your news organization wants to better engage particular communities, it helps to go where they are—rather than expect them to flock to you. If your news organization is trying especially to connect better with Hispanic and African-American communities, it might be a good idea to hit the radio waves…

By Amy Gahran, 10/20/08 at 02:06 pm
Comments (0) • Permalink • Tell-a-Friend

About

The Knight Digital Media Center has partnered with the Maynard Institute on this special workshop with the goal of helping news organizations develop strategies that will ensure their online content reflects meaningful interaction with “Communities of Difference.” By sharing ideas that support these communities as well as bridge them, we believe online news organizations can play a much greater role than their legacy counterparts in contributing to social and civic dialogue. Communities of Difference are defined simply as everyone who is not like me (or you). In this time of vertical associations built on personal interest and affinity, there is even greater need for horizontal connections or intersections.

This blog reflects the way four USC Annenberg graduate students interpret what they hear during the three-day workshop: Total Community in Cyberspace—Growing Your Audience. We invite you to comment on what you read or to contribute your own insight and ideas to the concepts we are discussing.

Most recent entries

Categories

Archives

Syndicate