Total Community Coverage

Posts tagged with: Journalism

August 13, 2008

Churchin’ Up: Connecting with Communities of Faith (Series Intro)

Church (or temple, or the mosque, etc.) is where many communities get their news and information. It’s more than that, though. For many communities, the church is the social and political heart of the community—and homilies cover more than just spiritual teaching.

Over the next few posts to this blog, I’ll examine how news orgs can build bridges with some key communities of faith. Tap into this rich conduit of information. If you’re having a hard time reaching certain communities of difference (race, ethnicity, immigrants, lower-income, etc.) directly, then—as Cab Calloway told Blues Brothers—you could use some churchin’ up!

“I can’t,” you may think. “I’m a journalist—I’m supposed to cover communities, not get involved with them. Plus, I’m cynical, and church is scary. And I might burst into flames.”

Don’t worry. Communities of faith tend to be very welcoming. They probably won’t try to convert you, nor will they attack you. Besides—the ones that likely would try such shenanigans are already contacting you, so you know how to avoid them. This not about them. This is about connecting with interesting communities doing interesting and newsworthy things. This is about understanding these communities better so that you can serve them better with news and information.

Covered so far:

  1. The Catholic Church
  2. Islam
  3. Hinduism
  4. Buddhism
  5. Judaism

More coming soon, stay tuned!

August 14, 2008

Mosque Communicating: Connecting with Muslim Communities

Despite tireless efforts to break stereotypes about the religion of Islam and Muslim culture, misinformation and prejudice still abound in the US. Consequently (and understandably), some Muslims are wary of US mainstream media—and some news organizations may be similarly wary, too.

That’s why right now it’s especially important for news organizations to foster constructive relationships with local Muslim communities…

Fortunately, many Muslims (especially community leaders) want to connect with news organizations. They welcome sincere interest and accurate reporting.

The Muslim community is large (over a sixth of the global population) and growing quickly. This faith comprises people of all ethnic groups, income brackets, and education levels. With widespread prejudice still common in the US, many Muslims are private about their faith. Therefore chances are that your local Muslim community is significantly larger than you might guess.

Your local mosque or Muslim community center is probably the best first point of contact. Most major US cities have mosques, and these tend to be very welcoming places to visit. Also, most larger colleges and universities have Muslim student centers or organizations.

NOTE: This post is part of a special series on how news orgs can connect with communities of difference through communities of faith.

See the series intro for links to the rest of this series.

 

Muslim Bridges is an especially useful resource. It lists more than 1500 mosques in all 50 states. The site also offers an interesting section on the fact and fiction of “Islamaphobia.”  Islam’s themes of equality and community make this religion especially appealing to minority groups, so this site also includes information targeted toward African-American and Latino adherents and potential adherents.

Many mosques also publish online newsletters and have successful community outreach programs. Consider The Mosque Foundation, with its strong community content and flashy Web design. In addition to outreach, community and school program listings, it also offers a concise primer on Islam.

True, some Muslim organizations have specific political agendas. However, these tend to resemble the Minaret of Freedom Institute’s agenda than the Taliban’s. The Minaret’s stated mission concerns education, free trade, and socioeconomic improvement. They feature articles and references about terrorism and jihad, civil liberties, freedom and democracy, women’s issues in Islam, and more.

There’s also a rich world of Muslim media. Ask local Muslims which sources of news, information, and entertainment they prefer. Check out whatever is popular locally, and keep an eye out for stories, angles, or perspectives that you might have been missing so far.

August 21, 2008

Bylines to Bollywood: Connecting with Hindu and Indian-American Communities

More than one billion people around the world come from India, and millions of Indians live abroad. Almost every US city and town includes Indian immigrants and their descendents. Many of these people practice Hinduism. According to the Hindu American Foundation, currently nearly 2 million Hindus live in the US (1.8 million Indian and 200,000 Indo-Caribbean). Additionally, there may be as many as 1 million practicing American Hindus not of Indian origin.

Despite this, Indian Americans are drastically underrepresented in US media, including news media. Also, most Americans know little or nothing about the Hindu faith that helps keep a large part of the diasporic Indian culture connected…

One key point to understand is that Hinduism is technically “henotheistic”—which means “belief in one god without denying the existence of others.” (Otherwise known as having a philosophy of “one god at a time.”) This is one reason why tolerance is a key Hindu value. (Remember Gandhi’s “All religions are true.”) That can be especially important to keep in mind when seeking comment from members of the Hindu community on stories involving controversy or conflict.

There’s an extra benefit to connecting with local Hindu and Indian-American communities: Their food and festivals are so fantastic, you’ll want any excuse to cover an event! Diwali, the Hindu “festival of lights,” is an excellent opportunity. It celebrates the triumph of good over evil, and expresses hope for beauty and prosperity in the coming year. This year Diwali falls on Oct. 28, so you have time to prepare. Contact local Hindu mandirs (temples) and ask about planned festivities.

NOTE: This post is part of a special series on how news orgs can connect with communities of difference through communities of faith.

See the series intro for links to the rest of this series.

In general, a key feature of the Indian American community is its impressive and still-growing cultural investment in technology. Consequently, connecting with Indian-American and Hindu communities is generally pretty easy. These communities tend to be tech savvy and avid consumers of all kinds of media, from hard news to pop culture. Mobile media is especially popular. For example, Hindu news sites like Sarve Samachar transmit headlines to mobile phones worldwide via text message.

One of the best ways to connect with Indian and Hindu communities is to get to know their media—especially Bollywood films. These are generally very entertaining, full of music and spectacle reminiscent of Silver Screen-era musicals, but with a modern twist. Sites like BollywoodWorld will clue you in to which films are hot new releases or popular classics. Rent a few and treat yourself to some pure entertainment. Come on: 1.6 billion Indians can’t be wrong!

August 22, 2008

Online Video a Hit with Youth, African Americans

If you want to connect with younger audiences, as well as African Americans, you might try offering more online video. This option is supported by the latest research report from the Pew Research Center for The People and The Press…

Audience Segments in a Changing News Environment, released Aug. 17, noted:

“Among internet users, online news video is particularly popular with young people and African Americans. Nearly two-thirds (65%) of blacks who go online say they regularly (18%) or sometimes (47%) watch news video clips or programs; that compares with 47% of whites.

“Almost six-in-ten (58%) internet users younger than 30 say they at least sometimes watch news video; those 50 and older are far less likely to do this.”

Several newspapers are experimenting with online video efforts like the Newark Star-Ledger’s new LedgerLive vidcast (featuring veteran reporter Brian Donohue).

Will these efforts get much traction with the community? Perhaps… But so far this particular vidcast seems to be trying to emulate traditional TV newscasts. I’m not sure that’s what will resonate most with core audiences of online news video, as described by the Pew study.

Of course, the Ledger’s site NJ.com publishes much more online video than just the LedgerLive noontime vidcast. These pieces range from straightforward interviews to fun videos with major potential to become viral linkbait like this:

Roaches predict the President

The key here is that the Star-Ledger is not only publishing online video, but willing to experiment with various approaches to video content. That’s probably the most crucial determinant of potential success in online video.

August 27, 2008

The Buddha and Your News

There’s a misconception about Buddhists that they just hang out meditating and ignore current events or popular culture. In fact, Buddhism is about balance and focus rather than 24/7 navel-gazing. It’s also about social and political action—which, in a time of war and multiple social and economic crises, may make Buddhists an especially interesting and important community to connect with.

For instance, right now in South Korea and Thailand, Buddhist monks are playing leading roles in large-scale demonstrations concerning their respective governments. Also, Buddhist economics is a key influence behind the increasingly popular cultural trend called Voluntary Simplicity.

Many Buddhists do watch the news closely, and there’s a global market for news from a Buddhist perspective—especially (but not exclusively) among immigrant communities from major Buddhist regions such as southeast Asia, Tibet, and Korea. Check out the Buddhist Channel for current headlines.

On the lighter side, there’s also the Buddhist Forum on Non-Buddhist Media. This mainly focuses on popular culture. Want to know what Buddhists think about Battlestar Galactica? Whether some Buddhists think “the Force” is like “the Way?” What kinds of music Buddhists think is cool? Here you go.

According to the Pew Forum on Religion and Public Life, most Buddhists in America live in western (45%) and southern (23%) states. Most are white (53%) or Asian (32%). Rough estimates of Buddhists in America range around five to six million—about three-quarters of whom are “ethnic Buddhists” (who consider Buddhism an inherited family tradition, whether recent or not). The remainder are converts of various backgrounds. Here’s a good Christian Science Monitor backgrounder on Buddhism in the US.

NOTE: This post is part of a special series on how news orgs can connect with communities of difference through communities of faith.

See the series intro for links to the rest of this series.

Where are your local Buddhists? Because Buddhists are busy living an examined life (or perhaps examined in living a non-busy life), there are scores of available resources for finding Buddhist communities in the real world and online. A good place to start is this Buddhist media clearinghouse, which lists everything from bilingual Chinese-English resources, to mixed teachings in Polish, to resources for Buddhists in Alaska.

It’s remarkably easy to meet and talk to Buddhists. There are many organized sanghas (communities led by nuns and monks in residence), centers, and temples around the US. (Here’s a list.) Also, Buddhist meditation classes are available just about everywhere—even in the fundamentalist Christian bastion of Colorado Springs. Anyone who would like to learn to focus and relax a little bit, or is just curious, tends to be welcomed openly.

September 01, 2008

Connecting with Jewish Communities (Gefilte Fish not Required)

Learn how to engage community from the masters of this art.

It shouldn’t be surprising that Jews—whose religion and culture are as shaped by diaspora as they are rooted in traditions from the Holy Land—are particularly adept at building and maintaining community through media, both globally and locally.

For a global view, check out the media links at the Jewish Daily Forward, and the long list of links to Jewish newspapers and magazines at JewishLink. And from Jerusalem, Chareidio offers a daily audio podcast of Jewish news that can even be delivered to mobile phones worldwide.

Locally, much Jewish media centers around Jewish community centers, like the Jewish Community Center in Manhattan—which offers local community news, programs registration, and more kinds of in-person and virtual connection.

If you’re building bridges with local Jewish communities, it helps to understand a bit about the various types of Judaism. Judaism101 and About.com: Judaism are good places to start. Amidst Judaism’s diversity, learning and communication are universally prized—which is why even the most conservative, private Jewish communities can be quite sophisticated in their use of online and mobile media.

For instance, many of the Chasidim (an insular branch of Orthodox Judaism which maintains a separate and highly traditional lifestyle) are very active online—especially through the organization Chabad, which hosts the lively ChabadTalk forum.

Houses of worship are the heart and soul of many Jewish communities. You can find local Orthodox synagogues or minyans (prayer groups) through Go Daven. Here’s a searchable database of Conservative synagogues (Note: “Conservative” and “Orthodox” Judaism are not the same: Both believe Jewish law is binding, but only Conservative Jews believe that law can change.)

NOTE: This post is part of a special series on how news orgs can connect with communities of difference through communities of faith.

See the series intro for links to the rest of this series.

Most US Jews adhere to the Reform movement—which, while rooted in Jewish tradition, tends to have the most tolerance on social issues such as homosexuality and grants individuals the greatest autonomy to choose which Jewish laws and practices to follow. The Union for Reform Judaism has a directory of Reform congregations. Reconstructionist Jews take the view that the Jewish people (not God’s command) are what make Jewish laws and rituals sacred and meaningful. The Jewish Reconstructionist Federation offers a directory of congregations. Also, the progressive and increasingly popular Jewish Renewal movement holds many events nationwide.

But if you really want to connect with the Jewish community, dive into Jewish culture—especially the music (from traditional Klezmer to Orthodox rapper Matisyahu), food, slang and humor, holidays, and special ceremonies marking major life events. (Here’s a fascinating new trend in faith and digital media: Jewish funeral and bereavement services by phone—and now even by webcast, both live and archived.)

Perhaps the most compelling reason for news organizations to get more connected with the Jewish community is that these people really know how to “do” community—so they can offer many valuable lessons and examples on that front. Furthermore, Jewish communities tend to be very news conscious and media savvy, they have diverse and interesting perspectives, the conversation’s always good, and of course, that’s were the latkes are.

October 13, 2008

Knight News Challenge: Creativity Goldmine for Reaching Communities of Difference

The Nov. 1 application deadline for the Knight News Challenge is fast approaching. As a former News Challenge grantee, I’ve been mentoring several current applicants, helping them hone their proposals. Through this, I’ve discovered that the News Challenge Garage and the list of already-submitted public entries are a potential gold mine of talent and ideas for innovative projects that could serve all kinds of communities of difference…

The Knight News Challenge provides grants for experimental digital media projects that build or bind a sense of geographic community. Anyone, anywhere can apply. You don’t have to be “in the media business,” or part of a nonprofit or educational institution, or in the US to apply. This opens the doors for a level of creative thinking about media that goes beyond what I’ve seen elsewhere.

The Garage is an online community where News Challenge applicants can engage in public discussion about their proposals. This helps them sharpen their ideas, question their assumptions, and figure out the resources they’ll need before they finalize and submit their entires.

If you’re trying to figure out creative ways to use online or mobile media to connect with underserved communities in your coverage area, you really should take the time to peruse the Garage and the list of submitted entries. Even though only a few of these projects will receive News Challenge grants, many of them are very good ideas that could benefit your community and your news org. Also, many of the people behind these ideas might make good additions to your team as staff, freelancers, or consultants.

From a Total Community Coverage standpoint, here are a few News Challenge ideas that caught my eye:

  • Rural Information, Practices, & Peer Learning Exchange (RIPPLE). This existing online network seeks funding to expand. They currently offers rural communities “virtual tools to share ideas, find answers, and connect with experts on hosted discussion forums.” They wants to expand their services to rural Hispanic and tribal communities. Whether or not RIPPLE gets a News Challenge grant, if you want to reach rural communities of difference, you might want to explore working with or learning from Ripple.
  • Success Through Storytelling (STS). This project would establish “a central online hub for education news with five satellite sites operated by students attending four targeted under-served high schools and one school for adults in Stockton, CA. ...[We will] establish operating newsrooms in each school ...to cover the surrounding community, telling stories that are over-looked by traditional news organizations. Stockton is a widely diverse community with four main high schools with majority populations of Hispanic, Black and Filipino students.”
  • CultureSurfer.com. Another existing site seeking to expand, CultureSurfer.com explores St. Louis arts and culture with the goal of enhancing cross-cultural appreciation and understanding. This includes highlighting “the talent within St. Louis’s untapped Asian, African, Bosnian, and Latin communities.”
  • Mobile Crimesourcing in Mexico City. Sounds like something that might also apply to many urban inner cities in the US and elsewhere…


These are just a few intriguing projects that could serve communities of difference that I found in a quick search. Who might be hatching News Challenge ideas in your backyard—or that could benefit communities in your backyard? Might it make sense for your news org to get involved?

You can apply, too! Journalists and news organizations also can apply for News Challenge grants. If you have an idea that might meet their criteria, this could be an option to get the seed money needed to make it happen—no small matter in these tight economic times. I strongly recommend that you post your idea in the Garage today so you can benefit from the expertise of this community before finalizing your entry.

October 27, 2008

People Count: Diversity Trumps Demographics in Election Coverage

Ultimately, elections are about numbers: Whoever gets the most votes (popular or Electoral College) wins. Therefore, it’s tempting for news organizations to view communities primarily as demographic blocks—essentially, as numbers.

The classic form for this type of election story is: “Here’s how Latinos are polling on issue X or candidate Y,” plus perhaps a few example anecdotes to make the story superficially appear to be more about people than numbers. This approach fits well with the too-easy horserace style of election coverage.

For instance, check out these recent stories…

It’s true that there is analytic value to quantifying politics through demographics. But when demographic polling becomes a news organization’s primary lens on a community’s politics, there’s also a danger. Demographics-focused stories may unintentionally promote stereotyping or even divisiveness because they prioritize characteristics over individuals in what is fundamentally a matter of personal choice.

When covering what local communities of difference think about political issues and the upcoming election, remember that these communities are comprised of people. Ultimately, democracy is about individuals. Therefore, individual community members can (and probably should) be routine sources of opinion, insight, and commentary throughout all of your election coverage.

Make sure that your stories about rallies, polling places, ballot counting, issues, commercials, campaign volunteers, and more includes a diverse base of sources.

For instance, when writing about candidates’ differences on energy policy, don’t just interview politicos and experts. The head of a Guatemalan-American family living in a rural trailer park would probably have a lot of interesting things to say about energy costs. So might an Asian-American college student living in a urban shared apartment. So might the managers of the local Jewish community center.

This approach offers the advantage of presenting communities of difference in a broader democratic context, rather than pigeonholing them. It also can make your election coverage more nuanced, lively, and less predictable. So go ahead and run the occasional demographics-based story—as long as it’s balanced by diverse sources throughout your coverage. Also, be sure to learn more about political diversity within communities of difference. (Here’s an example.)

ABOUT THIS BLOG

The Knight Digital Media Center has partnered with the Maynard Institute on this special workshop with the goal of helping news organizations develop strategies that will ensure their online content reflects meaningful interaction with “Communities of Difference.” By sharing ideas that support these communities as well as bridge them, we believe online news organizations can play a much greater role than their legacy counterparts in contributing to social and civic dialogue. Communities of Difference are defined simply as everyone who is not like me (or you). In this time of vertical associations built on personal interest and affinity, there is even greater need for horizontal connections or intersections.

This blog reflects the way four USC Annenberg graduate students interpret what they hear during the three-day workshop: Total Community in Cyberspace—Growing Your Audience. We invite you to comment on what you read or to contribute your own insight and ideas to the concepts we are discussing.

More Community at KDMC:
Leadership Seminars | Total Community Series

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