Churchin’ Up: Connecting with Communities of Faith (Series Intro)
Church (or temple, or the mosque, etc.) is where many communities get their news and information. It’s more than that, though. For many communities, the church is the social and political heart of the community—and homilies cover more than just spiritual teaching.
Over the next few posts to this blog, I’ll examine how news orgs can build bridges with some key communities of faith. Tap into this rich conduit of information. If you’re having a hard time reaching certain communities of difference (race, ethnicity, immigrants, lower-income, etc.) directly, then—as Cab Calloway told Blues Brothers—you could use some churchin’ up!
