If you’re trying to engage communities, it might help to reach out to the people who are actually trying to get engaged!
You probably know couples who met in church, temple, etc. But these days, a surprising number of people of all faiths are eschewing singles bars and regular online dating sites (tawdry or otherwise) in favor of meeting a nice potential spouse with similar religious inclinations. Finding a companion or life partner is a core social need in any community, so religious dating sites, events, and services have sprung up to combine the volume of the former with the virtues of the latter.
Why should news orgs care about religious dating?…
By Meg Spohn, 08/07/08 at 07:44 am
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Church (or temple, or the mosque, etc.) is where many communities get their news and information. It’s more than that, though. For many communities, the church is the social and political heart of the community—and homilies cover more than just spiritual teaching.
Over the next few posts to this blog, I’ll examine how news orgs can build bridges with some key communities of faith. Tap into this rich conduit of information. If you’re having a hard time reaching certain communities of difference (race, ethnicity, immigrants, lower-income, etc.) directly, then—as Cab Calloway told Blues Brothers—you could use some churchin’ up!
By Meg Spohn, 08/13/08 at 08:40 am
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There’s a misconception about Buddhists that they just hang out meditating and ignore current events or popular culture. In fact, Buddhism is about balance and focus rather than 24/7 navel-gazing. It’s also about social and political action—which, in a time of war and multiple social and economic crises, may make Buddhists an especially interesting and important community to connect with.
By Meg Spohn, 08/27/08 at 07:38 am
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