About

The Knight Digital Media Center has partnered with the Maynard Institute on this special workshop with the goal of helping news organizations develop strategies that will ensure their online content reflects meaningful interaction with “Communities of Difference.” By sharing ideas that support these communities as well as bridge them, we believe online news organizations can play a much greater role than their legacy counterparts in contributing to social and civic dialogue. Communities of Difference are defined simply as everyone who is not like me (or you). In this time of vertical associations built on personal interest and affinity, there is even greater need for horizontal connections or intersections.

This blog reflects the way four USC Annenberg graduate students interpret what they hear during the three-day workshop: Total Community in Cyberspace—Growing Your Audience. We invite you to comment on what you read or to contribute your own insight and ideas to the concepts we are discussing.

Most recent entries

• People Count: Diversity Trumps Demographics in Election Coverage
• Radio and Your Community Outreach Strategy
• Knight News Challenge: Creativity Goldmine for Reaching Communities of Difference
• MySpace and Facebook: Gateway to Youth, Latinos
• How Diverse Is Your County? Census Maps Tell Stories
• Go Mobile: Serving Youth as a Long-Term Strategy
• White and Male Privilege Meets the 2008 Election
• Do “Hispanic-Fluentials” Like Your News?
• Connecting with Jewish Communities (Gefilte Fish not Required)
• The Buddha and Your News
• Black Television News Channel: Coming in 2009
• Online Video a Hit with Youth, African Americans
• Bylines to Bollywood: Connecting with Hindu and Indian-American Communities
• Mosque Communicating: Connecting with Muslim Communities
• Mass Communicating: Connecting with Catholic Communities

Categories

• Announcements
• Ideas
• News

Archives

• October 2008
• September 2008
• August 2008
• July 2008
• March 2008
• December 2007
• Complete Archives
• Category Archives

Syndicate

• Feed