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Michele McLellan

Michele McLellan

Senior Program Consultant

Michele McLellan is a writer, editor and consultant who works on projects that help strengthen the emerging local news ecosystem, whether it is online news start ups working to become sustainable or traditional news organizations that are trying to shape their new role in the digital world. In addition to being the senior program consultant for Knight Digital Media Center, Michele has served as a Knight Community Information Challenge Circuit Rider who advises community foundations that are supporting news and information projects in their areas. She founded the Block by Block Community News Summit for independent online community publishers and she created and publishes Michele's List, a database of promising local news start ups, in collaboration with the Tow-Knight Center for Entrepreneurial Journalsm.

She has reported in depth on the emerging local news ecosystem and revenue models for news, including "Best Practices for Advertising Sales at Digital News Startups" and "2015 State of Local News Startups." She also authored the KDMC report "Digital Leads: 10 keys to newsroom transformation."

Previously, she directed a $2.5 million Knight Foundation project that demonstrated the link between strategic newsroom training, newsroom culture and a news organization's ability to adapt and innovate. She is an author of two books and numerous studies on leadership and the emerging news landscape. She was a  Nieman Fellow at Harvard Unviersity in 2001-002 and a Reynolds Journalism Institute fellow at the Missouri School of Journalism in 2009-10. 

Michele McLellan's Blogs and Trainings

Sponsored content: Getting the fit right

News organizations that publish sponsored content say it must meet reader expectations for relevance and craft standards to be effective. Read More

[Archived Webinar, Sept. 2015] Best Practices: Ad Sales for Community News Startups

Learn how local and national online news startups are professionalizing their ad sales and growing revenue. Read More

Pew research: Deep analysis of three local news ecologies

A new report from Pew Research Center does a deep dive into the news ecologies of three places – Denver, Read More

Events
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Media that Matters: Story, Money, Impact

Wed, June 1, 2016 5:00 pm - Sun, June 5, 2016 2:00 pm

Media That Matters: Story Money Impact is a practical workshop for media-makers, principled funders, and highly motivated activists who want to ensure their work makes an undeniable difference.  This intimate conference illuminates the spark of engagement at the core of these three pursuits. Structured around case studies from the front lines, Story Money Impact reveals best practices in the areas of documentary, digital content, and independent journalism. 

[email protected] Conference

Thu, June 2, 2016 9:00 am - Sat, June 4, 2016 2:00 pm

[email protected] is a three-day gathering tied to the 50th anniversary of the Freedom of Information Act. The conference will explore FOIA’s origins, importance, and its role in American law, politics and society. [email protected] is co-sponsored by the Dart Center for Journalism and Trauma.

Marketing Analytics & Data Science 2016

Wed, June 8, 2016 8:00 am - Fri, June 10, 2016 3:30 pm

The conference is designed to help you navigate an age where consumers demand more personalized communications, experiences and products, and internal stakeholders require more predictive intelligence to inform decisions, analytics and data science have emerged as silver bullets to uncover the human side of data.

Social Media Weekend 2016

Fri, June 10, 2016 9:00 am - Sat, June 11, 2016 6:00 pm

At the Social Media Weekend catch up on the latest social media trends, tools and people with @Sree Sreenivasan and friends at CUNY J-School. This June's #smwknd will offer two very full days of insights and networking, Q&As with social stars, Sree's State of Social presentation, free consultations with Social Media doctors, and more.

Investigative Reporters & Editors Conference

Thu, June 16, 2016 9:00 am - Sun, June 19, 2016 12:30 pm

The best in the business will gather for the Investigative Reporters & Editors Conference for more than 150 panels, hands-on classes and special presentations about covering business, public safety, government, health care, education, the military, the environment and other key beats. Speakers will share strategies for locating documents and gaining access to public records, finding the best stories and managing investigations. Join the discussion about how to practice investigative journalism in print, broadcast, Web and alternative newsroom models. 

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