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Michele McLellan

Michele McLellan

Senior Program Consultant

Michele McLellan is a writer, editor and consultant who works on projects that help strengthen the emerging local news ecosystem, whether it is online news start ups working to become sustainable or traditional news organizations that are trying to shape their new role in the digital world. In addition to being the senior program consultant for Knight Digital Media Center, Michele has served as a Knight Community Information Challenge Circuit Rider who advises community foundations that are supporting news and information projects in their areas. She founded the Block by Block Community News Summit for independent online community publishers and she created and publishes Michele's List, a database of promising local news start ups, in collaboration with the Tow-Knight Center for Entrepreneurial Journalsm.

She has reported in depth on the emerging local news ecosystem and revenue models for news, including "Best Practices for Advertising Sales at Digital News Startups" and "2015 State of Local News Startups." She also authored the KDMC report "Digital Leads: 10 keys to newsroom transformation."

Previously, she directed a $2.5 million Knight Foundation project that demonstrated the link between strategic newsroom training, newsroom culture and a news organization's ability to adapt and innovate. She is an author of two books and numerous studies on leadership and the emerging news landscape. She was a  Nieman Fellow at Harvard Unviersity in 2001-002 and a Reynolds Journalism Institute fellow at the Missouri School of Journalism in 2009-10. 

Michele McLellan's Blogs and Trainings

Solutions journalism: A solution for journalism's community disconnect?

Study finds residents see benefit in news coverage that goes beyond describing a problem. Read More

[Archived Webinar, Sept. 2015] Best Practices: Ad Sales for Community News Startups

Learn how local and national online news startups are professionalizing their ad sales and growing revenue. Read More

Pew research: Deep analysis of three local news ecologies

A new report from Pew Research Center does a deep dive into the news ecologies of three places – Denver, Read More

Events
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Muse and the Marketplace

Fri, April 29, 2016 9:00 am - Sun, May 1, 2016 1:00 pm

Grubstreet's three-day, national literary conference in Boston gives aspiring writers a better understanding of the craft of fiction and non-fiction, prepares them for the changing world of publishing and promotion, and creates opportunities for meaningful networking.

ONA-Poynter present Leadership Academy for Women in Digital Media

Mon, May 2, 2016 9:00 am

The interactive, five-day program for 28 U.S.-based participants will focus on critical leadership skills specific to digital media for the industry’s next generation of women leaders. The tuituion-free program will be held at Poynter’s campus in St. Petersburg, Florida.

Society of American Business Editors and Writers Conference

May 19, 2016 - April 22, 2016

The spring conference of the Society of American Business Editors and Writers Conference will feature Marty Baron, executive editor of The Washington Post, and others.

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