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Michele McLellan

Michele McLellan

Senior Program Consultant

Michele McLellan is a writer, editor and consultant who works on projects that help strengthen the emerging local news ecosystem, whether it is online news start ups working to become sustainable or traditional news organizations that are trying to shape their new role in the digital world. In addition to being the senior program consultant for Knight Digital Media Center, Michele has served as a Knight Community Information Challenge Circuit Rider who advises community foundations that are supporting news and information projects in their areas. She founded the Block by Block Community News Summit for independent online community publishers and she created and publishes Michele's List, a database of promising local news start ups, in collaboration with the Tow-Knight Center for Entrepreneurial Journalsm.

She has reported in depth on the emerging local news ecosystem and revenue models for news, including "Best Practices for Advertising Sales at Digital News Startups" and "2015 State of Local News Startups." She also authored the KDMC report "Digital Leads: 10 keys to newsroom transformation."

Previously, she directed a $2.5 million Knight Foundation project that demonstrated the link between strategic newsroom training, newsroom culture and a news organization's ability to adapt and innovate. She is an author of two books and numerous studies on leadership and the emerging news landscape. She was a  Nieman Fellow at Harvard Unviersity in 2001-002 and a Reynolds Journalism Institute fellow at the Missouri School of Journalism in 2009-10. 

Michele McLellan's Blogs and Trainings

Online news startups explore revenue sources beyond advertising

Revenue was very much on the agenda when more than 100 local news entrepreneurs gathered at the LION Summit in Read More

New data: Focus on franchise topics and metrics increases engagement

A new analysis of metrics for twelve months from one of our partner newsrooms,, shows newsrooms can increase engagement Read More

[Archived Webinar, Sept. 2015] Best Practices: Ad Sales for Community News Startups

Learn how local and national online news startups are professionalizing their ad sales and growing revenue. Read More

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Women's Hackathon October 9-11 in Los Angeles

October 9, 2015 - October 11, 2015

Register now for the Women’s Hackathon, devoted entirely to female students, faculty and professionals. The event will be held at the USC Annenberg School for Communication and Journalism in Los Angeles which is co-hosting the hackathon with MediaShift.

3-D: Digital, Diversity, Disruption: theme of ASNE-APME conference October 16-18

October 16, 2015 - October 18, 2015

The nation's top editors gather at the ASNE-APME annual conference October 16-18 in Silicon Valley at Stanford University in Palo Alto, CA.  The Associated Press Photo Managers is also a conference partner. 

Sales & Revenue Bootcamp for news organizations, October 19-20

Mon, October 19, 2015 9:00 am - Tue, October 20, 2015 5:00 pm

Learn sales and marketing skills to make your news site financially sustainable.  Apply for bootcamp, to be held at the Center for Cooperative Media at Montclair State University October 19-20,

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