Part 3: Facebook Insights, Twitter and Best Practices
Instructor: Susan Mernit
Part 3 of the Basic Web Metrics module includes three sections: Facebook Insights, Twitter and Tweetreach, and Best Practices.
First, in Facebook Insights, learn about the analytics tool that measures your Facebook page. Additionally, see a real-life example of this tool in action.
Second, in Twitter and Tweetreach, learn how to navigate data to reveal your Twitter influence.
And finally, in Best Practices, learn how to get started with your web metrics plan. Follow these three best practices: establish a routine, share data in a monthly report, and track data to evaluate impact.
Links cited in this chapter:
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