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Michele McLellan

Michele McLellan

Senior Program Consultant

Michele McLellan is a writer, editor and consultant who works on projects that help strengthen the emerging local news ecosystem, whether it is online news start ups working to become sustainable or traditional news organizations that are trying to shape their new role in the digital world. In addition to being the senior program consultant for Knight Digital Media Center, Michele has served as a Knight Community Information Challenge Circuit Rider who advises community foundations that are supporting news and information projects in their areas. She founded the Block by Block Community News Summit for independent online community publishers and she created and publishes Michele's List, a database of promising local news start ups, in collaboration with the Tow-Knight Center for Entrepreneurial Journalsm.

She has reported in depth on the emerging local news ecosystem and revenue models for news, including "Best Practices for Advertising Sales at Digital News Startups" and "2015 State of Local News Startups." She also authored the KDMC report "Digital Leads: 10 keys to newsroom transformation."

Previously, she directed a $2.5 million Knight Foundation project that demonstrated the link between strategic newsroom training, newsroom culture and a news organization's ability to adapt and innovate. She is an author of two books and numerous studies on leadership and the emerging news landscape. She was a  Nieman Fellow at Harvard Unviersity in 2001-002 and a Reynolds Journalism Institute fellow at the Missouri School of Journalism in 2009-10. 

Michele McLellan's Blogs and Trainings

News start up survey: Revenue growth, capacity challenges

The 2015 survey of "born on the web" online news publishers is published today by Tow-Knight Center for Entrepreneurial Journalism, Read More

In journalism, true digital expertise takes much more than multimedia skills

Knowledge of platforms and story forms, digital news consumption, company strategy and web metrics - and the ability to engage Read More

Newsrooms struggle with priorities on path to “digital leads” footing

The pull of tradition – those routine stories, that focus on the next day’s print newspaper, the idea of being Read More