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Medill offers free social media, SEO consulting for hyperlocal sites

by: Amy Gahran |

Could your community news/info site use help developing a sound strategy for search engine optimization and social media? This spring, Medill students will offer this help, for free, for up to 10 hyperlocal sites.

For the past two years students in the class Journalism and the Networked World at Northwestern University's Medill School of Journalism have partnered with Chicago-area community publishers to recommend ways to build audience through SEO, links, online communities, and social media. Instructor Rich Gordon notes that this opportunity is now available to community news/info sites located anywhere, for the next class session (which begins this month).

Interested site owners must meet these requirements:

  • Your site uses Google Analytics, and you're willing to share analytics access to the Medill students.
  • Your site has a Facebook page, and you're willing to make the Medill students administrators of your page so they can access your Facebook Insights analytics.
  • You're willing to give the students access to any other social media analytics tools that you use.

To apply to participate, fill out this brief survey. Questions, contact instructor Rich Gordon.

Amy Gahran

Amy Gahran is a journalist, editor, trainer, entrepreneur, strategist, and media consultant based in Boulder, Colorado. In addition to writing
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