Pay-to-play opinion pieces are the latest revenue model that the nonprofit Texas Tribune will be trying out in 2014. TribTalk, a new op-ed section about Texas politics, will include a mix of paid commentaries and unpaid submissions from readers, officials and others.

According to Nieman Journalism Lab, TribTalk will be "a separate entity from the Tribune's newsroom, with a dedicated staffer to coordinate submissions and oversee moderation of discussion on the site. The ideas is that no hands on the editorial side will be involved in the production of the sponsored material, said Texas Tribune editor Emily Ramshaw. Instead the Tribune is envisioning a system where the same politicians, lobbying groups, nonprofits, and others who make up the site’s readership are submitting columns and other content ready to publish on TribTalk."

So far this offering is not listed in the Texas Tribune Media Kit.