warning KDMC resources are archived here. We are no longer updating this site.

 

Collective crowdfunding for journalism: INN test-drives Beacon Reader's Spotlight

by: Nancy Yoshihara |

Eight state and local independent journalism projects are seeking financial support through a coordinated package of crowdfunding campaigns launched recently by INN.

As of this writing (March 11), here is the status of each campaign.

Note that progress on the INN spotlight package varies widely. Two campaigns have already exceeded their goals, while others have gained little traction so far. This may reflect differences in how the individual campaigns are being promoted.

To aggregate these projects (with the intent to enhance visibility and cross-promotion to donors), INN is the first organization to use the new "Spotlight page" feature of Beacon Reader, a journalism-focused crowdfunding and publishing platform. While the projects in this Spotlight package are fairly small, last summer Beacon Reader raised a total of more than $100,000 for 10 climate and environment reporting projects.

According to Through the Cracks, Beacon's Spotlight pages "give organizations and advocacy groups the ability to showcase campaigns by members of their organization or projects they support." This option may be especially useful to a single news outlet crowdfunding several projects, or funders/supporters who wish to coordinate crowdfunding across several news outlets.

If you're unfamiliar with journalism crowdfunding, a good way to learn more is to participate as a donor for one or more projects, to experience how donor updates and other further engagement efforts work.

Beacon Reader builds on the conceptual legacy of Spot.us, a crowdfunding platform that helped many community news startups (such as Oakland Local.) Founded in 2008 with Knight support, Spot.us was purchased by America Public Media in 2011. Later, APM placed the platform on hiatus, and Spot.us closed last month.

Crowdfunding can be a viable source of revenue for news and community projects -- but success requires far more than merely tossing the collection hat onto a public platform. For best practices, see Fundable's Crowdfunding Guide.

Also this week, INN announced a name change. Formerly the Investigative News Network, INN is now the Institute for Nonprofit News reflects INN's commitment to "supporting and fostering the growing world of nonprofit journalism -- which includes but is not limited to investigative journalism."

Nancy Yoshihara

Nancy Yoshihara is content manager at KDMC and its website with a focus on News for Digital Innovators and Tools, Tips
Read More

Newspapers under siege as 65 percent of digital ads go to tech companies

By Nancy Yoshihara
6/14/2016 | 10:00 pm GMT

Newspaper revenues and circulation, print and digital combined, continued to decline in 2015 while both cable and network TV enjoyed...

The Diversity Style Guide: Important resource updated and expanded

By Nancy Yoshihara
6/5/2016 | 10:00 pm GMT

Anyone who dismisses or ignores this guide should not be working in journalism. The updated Diversity Style Guide is one...