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Facebook top source of political news for Millennials

by: Nancy Yoshihara |

When it comes to getting news about government and politics, 61% of Web-using Millennials, ages 18-to-33, report that they rely on Facebook, according to a new analysis by the Pew Research Center.

In studying political news habits across three generations—Millennials (18-33), Generation X (34-49) and Baby Boomers (50-68), the survey found that 35% of boomers use Facebook for their political news. About 51% of GenXers said they get their political news from Facebook. Regardless of generation, Facebook is growing as a vehicle for political news consumption. As millennials grow older and become more engaged in political news, social media is likely to become a more significant news source.

Pew noted that millennials’ relatively low reliance on local TV for political news (37% see news there in a given week) in contrast to 60% of boomers. About 46% of GenXers cited local TV as their source of such news. 

The online survey did not include the Silent generation, ages 69 to 86, an age group considerably less likely to use the internet and, as a result, those who are online may not be representative of the generation as a whole, Pew said in the report. 

The analysis said, “Even looking just at members of each generation who are on Facebook, Millennials still stand out for seeing somewhat more political content on the site. Roughly a quarter (24%) of Millennials who use Facebook say at least half of the posts they see on the site relate to government and politics, higher than both GenXers (18%) and Baby Boomers (16%) who use the social networking site.”

Millennials also use Google News more than the other surveyed generations. A third (33%) get political news there, about twice the percentage of Baby Boomers (15%) and GenXers (18%).

The Pew analysis, the latest in an ongoing study of political news and information habits, is based on an online survey conducted between March 19 and April 29, 2014, with 2,901 members of the Pew Research Center’s American Trends Panel. An initial report on these data last October explored the ways news consumption differs across the ideological spectrum.

 

 

 

Nancy Yoshihara

Nancy Yoshihara is content manager at KDMC and its website with a focus on News for Digital Innovators and Tools, Tips
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