New Twitter tools for online publishing embed grids, simplify the use of Tweets
New offerings, all aimed at extending the use of Twitter content, enhance some of its existing tools and involve new partnerships with a number of companies.
Twitter calls its latest move “an ecosystem of tools that all work together to help you seamlessly find, organize, and publish … stories on your apps and websites.”
Reporters who use Tweets in their stories will have an easier time finding the best ones and a faster way to add them to content. Previously Tweets had to be managed manually and entered one at a time into the app or website.
Now to find and organize the Tweets to include in a single story, you can use existing TweetDeck and Curator as well as Spredfast, Dataminr, ScribbleLive, Wayin, or Flowics.
Another new tool enables responsive grid displays to be embedded in stories on any site or app.
“This new Twitter for Websites display option gives users an engaging, immersive experience highlighting multiple Tweets at once, with images and video displayed edge-to-edge,” Mollie Vandor, Twitter senior product manager, blogged in a recent post. Twitter also provides a "Get started" page.
Twitter also announced publish.twitter.com where different types of displays offered in Twitter Kit can be viewed and the embed code for any Twitter content can be copied and used in a story.
“You won’t even have to log in or save any widgets to your account,“ Vandor explained. “To get started with this new tool, all you have to do is enter the Collection ID or URL for any story that you create, and publish.twitter.com will show you a preview of the responsive grid and give you a single line of embed code that you can use to publish Tweets on your website.”