Nearly 80% of Reddit users get news on the site
The online discussion forum is proving to be one of the more news-oriented social spaces on the web, according to a new survey by the Pew Research Center.
While just 7% of the U.S. adults report using Reddit (a user base that is more likely to be young, male and liberal than the general public), 78% of its users say they get news there. Pew reported that 45% of Reddit users learn about the 2016 presidential campaign in a given week from the site. That outpaced most other social networking sites asked about, and was on par with the 52% of Facebook users and the 45% of Twitter users who get their news and information from those social media platforms.
Based on Reddit’s flow of news and information, Pew said it “is one site that exemplifies a new facet of people’s ability to connect with news by discussing it with other interested citizens outside the confines of their day-to-day, in-person networks."
Unlike Facebook, Twitter or Instagram friend networks, Reddit users actively choose to participate in discussion groups called subreddits that “are roughly equivalent to forums or topics on other online message boards such as Digg or Fark,” Pew reported. Reddit discussions are the main attraction to users, in contrast to traditional news sites where the comments section is typically secondary to the articles.
With many of its posts linking to outside content, Reddit sends many of its millions of daily visitors to publishers, though not as many as do Facebook or Twitter.
The Pew survey provides details and insights about how it was clear that interest in Democratic presidential candidate Bernie Sanders among Reddit users was evident well in advance of primary season. The survey is the latest in a series that explores the role of news on individual social media sites.