Community News Leadership 3.0
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Tue, October 11, 2011 | 12:00 a.m. PDT
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Audiences aren’t what they used to be, especially for the news business. Once upon a time, publishers and advertisers mostly cared about were audience demographics. That’s because most people—regardless of age, income, etc.—know how to find and use a newspaper, magazine, tv, or radio.
But technology (especially mobile) is radically changing how people engage with and are influenced by media. So media outlets can no longer take their “use case” for granted…
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