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Mon, April 27, 2015 | 9:04 p.m. PDT
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“Stickiness is like a compounded Internet interest rate: it measures how likely users are to visit, and how often they go beyond the first click to the second or third,” writes Matthew Hindman in a new paper for Harvard’s Shorenstein Center on Media, Politics and Public Policy. "Sites with above-average stickiness grow their audience share over time, by definition; those with below-average stickiness shrink.“
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