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Knight Digital Media Center

[Archived Webinar, Sept. 2015] Best Practices: Ad Sales for Community News Startups

Instructor: Michele McLellan

Advertising is a mainstay for online news startups, and successful sites rely on direct sales of ads at premium rates. This free webinar looks at key takeaways from the presenter's recent report on best practices for ad sales for startups for the Tow-Knight Center for Entrepreneurial Journalism. Learn how local and national online news startups are professionalizing their ad sales and growing revenue.

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This webinar was held Tuesday, Sept. 15 at 11am PT | 2pm ET.


Overview

Who should take this course:

  • For-profit online news sites
  • Nonprofit online news organizations
  • Academics interested in revenue models for news


What you will learn:

  • Key elements of a professional sales operation
  • How publishers recruit and compensate sales people
  • How publishers price their ads

Resources:

Powerpoint Presentation

Webinar Recording

Correction:
A slide abut Technical.ly was repeated during the discussion of compensation for ad sales reps in this presentation and the presenter discuses a slide about Third Door Media that was omitted. Here (LINK) is the slide about Third Door Media.

More of Journalism Innovation

Author Profile

Michele McLellan

Michele McLellan is a writer, editor and consultant who works on projects that help strengthen the emerging local news ecosystem,
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